Great Blog, and I found your eBook very helpful in the creation of our store and the processes in which minimized customer abandonment.

I have a small issue I want to get fixed. When a customer adds a product to the cart, a success message is displayed underneath our navigation.

For the products I want the success message to be displayed underneath/near the “add to cart” button, and hopefully as well have a link in that message that can allow the user to view their car or checkout as well. I noticed that you did this in one of your clients sites in the eBook.

If you can tell me how it is done, that would be greatly appreciated!

I’m using Paypal as my only payment method because I don’t have enough sales yet to be able to afford a merchant account.

Unfortunately, Paypal requires the phone number on their screen. Even if it isn’t required on the ZenCart end, it will be required on the Paypal end. All the other address fields will already be filled in, but the user will still have to enter their phone.

So I’m going to require it in my store to save the customer the annoyance of having to type it in later. But as soon as I ditch Paypal or they make the phone not be required, I’ll go back to not asking for it.

I have to say that this is an outstanding book. It’s clear you put a lot of time, effort, and thought into it.

Thank you.

I use Adobe Acrobat Professional to create my PDFs.

Another question. Can you tell me what program you used to create your pdf? I noticed on page 4 you have a link, but the text of the link is just words. I couldn’t find any program (other than Acrobat Professional which costs mucho $$$) that will do this. All the ones I found will only create links if the display text is an address.

Thanks, great ebook!

I wonder if you could tell me what template was used in your example (the jewelry store).

This was a custom built template from scratch. There is no “downloadable” version available.

I typically never use pre-built templates and recommend against it in most cases. It’s best to design a template that speaks to your customers and makes your site unique to others. That’s part of what will distinguish your store from the competition, and aid in it’s marketability.