Do you offer PayPal as an alternative payment method? If not — you should.

Written by  May 18, 2007

Although it seems “easy enough”, I notice that many sites I come across using Zen do not offer “alternative” online payment methods.

PayPal has come a long way, and with tens of millions of users, there is no reason even the largest company shouldn’t offer it as an alternative payment method.

Did you know that simply adding PayPal as an alternative payment option can increase your conversion? It may not be by “leaps and bounds”, but hey, any increase in conversion adds to the total sales!

Just how much it will add to your conversion of sales is based on, the “customer type” you are targeting. For example, if you would likely find your “ideal customer” shopping on eBay, then you may do better with PayPal than someone else who’s targeting customers that typically by in brick and mortar stores. It also depends on other demographics as well (age, gender, etc..).

In all, and on a “typical e-commerce site”, by offering PayPal as an alternative payment method in Zen Cart; I have found that about 1 – 2 % of your total visitors (unique) will elect to choose PayPal to place their order.

More Sales Are Right At Your Fingertips …

Now, that may not sound like a lot, but let me put it into some examples to show you what it could mean for you.

Example #1
If you get 1000 unique visitors to your site a month, and 2% choose PayPal, then you’ll get 20 more sales from your store. And if your average order size is $30, then you will make an extra $600 in sales!

Example #2
If you get 5000 unique visitors to your site a month, and 2% choose PayPal, then you’ll get 100 more sales from your store. And if your average order size is $30, then you will make an extra $3000 in sales!

Example #3
If you get 10,000 unique visitors to your site a month, and 2% choose PayPal, then you’ll get 200 more sales from your store. And if your average order size is $30, then you will make an extra $6000 in sales!

So hopefully I have shown you the potential here. If you think like this in every move you make, you’ll be well on your way to generating more sales from your e-commerce store.

Don’t have a PayPal account yet? It’s free to sign up, and easy to use! To start accepting all major credit cards from your website, click here to create a PayPal account or use the banner below.

Sign up for PayPal and start accepting credit card payments instantly.

Have you used PayPal in your store? I’d like to hear from you about the results you have seen by offering it. Post your comments here.

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