To Capture Lost Sales, Don’t tell them PayPal, Instead tell them ALL the Cards!
When offering PayPal as your ONLY form of payment, don’t just list the “PayPal” logo as your “preferred payment method”. Instead, providing you have either a PayPal Business account or PayPal Premier account, list out all the icons of the credit cards you accept in addition to the PayPal logo. Believe it or not, many potential customers still don’t realize that you can pay by credit card using PayPal (without having your own PayPal account).
Because of this, by saying you offer PayPal as the “payment method”, you will likely lose potential sales from customers that think “well, I don’t have a PayPal account so I can’t shop here”. You can capture some of those lost sales by simply saying you accept “Visa, MasterCard, American Express, etc…” (anything that your PayPal account allows them to pay with) … AND PayPal.
Now, what you have done is spoke in the “customers language”. Instead of telling them you only accept PayPal, you are telling them you accept MANY forms of online payment, and PayPal (using the “email way”) is simply one of them.
Don’t have a PayPal account? Click here to start one today! Start accepting credit cards from your e-commerce store today! It’s free, easy, and safe.