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	<title>Comments on: To Capture Lost Sales, Don&#8217;t tell them PayPal, Instead tell them ALL the Cards!</title>
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	<link>http://www.zencartoptimization.com/2007/05/19/to-capture-lost-sales-dont-tell-them-paypal-instead-tell-them-all-the-cards/</link>
	<description>Practical How To's for Increasing Ecommerce Sales</description>
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		<title>By: Eric Leuenberger</title>
		<link>http://www.zencartoptimization.com/2007/05/19/to-capture-lost-sales-dont-tell-them-paypal-instead-tell-them-all-the-cards/comment-page-1/#comment-1850</link>
		<dc:creator>Eric Leuenberger</dc:creator>
		<pubDate>Mon, 14 Apr 2008 21:58:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.zencartoptimization.com/2007/05/19/to-capture-lost-sales-dont-tell-them-paypal-instead-tell-them-all-the-cards/#comment-1850</guid>
		<description>&lt;blockquote&gt;
That doesnt help much. People dont want to sign up for paypal and simpy close the whole screen. I havent sold but 4 items in a year with paypal on my site. You need 2 accounts to really make it on the net.
&lt;/blockquote&gt;

Actually, you may have mis-read the post. The post talks about how to capture additional sales using PayPal ... not use it as your only payment method. It also covers how to properly word the phrase so as to let users know they do NOT need a PayPal account to purchase from you.

That brings me to the last point. 

You do not need a PayPal account in order to purchase through PayPal. That was how it was LONG ago, but that changed quite a while back. A user does not have to sign up for a PayPal account in order to purchase with a credit card from a site. You have to enable this option from within your PayPal account though.

One other thing to note is that just because PayPal doesn&#039;t seem to work for one site does not mean it won&#039;t work for others. Oftentimes you have to look at your market to determine if PayPal is right as an optional payment method for your company.

Stores with more users with the demographic that fits &quot;ebay&quot; buying (those that you would find buying products on ebay etc...) prefer to purchase using eBay. However, if you sell B2B, then PayPal may not be the best option for you. 

It all depends. The key though is this. If you use it as the article instructed (as an ADDITIONAL payment method that complements your own) then you should be able to recover sales that you may have lost had you not provided that option.

Look in your case. You may have only sold 4 items all year through PayPal, but if you didn&#039;t provide that method, you would have more than likely LOST every one of those sales. So would you rather add sales to your bottom line or loose them? I think adding any amount of additional sales to your bottom line is always wise if you are looking to build a business.</description>
		<content:encoded><![CDATA[<blockquote><p>
That doesnt help much. People dont want to sign up for paypal and simpy close the whole screen. I havent sold but 4 items in a year with paypal on my site. You need 2 accounts to really make it on the net.
</p></blockquote>
<p>Actually, you may have mis-read the post. The post talks about how to capture additional sales using PayPal &#8230; not use it as your only payment method. It also covers how to properly word the phrase so as to let users know they do NOT need a PayPal account to purchase from you.</p>
<p>That brings me to the last point. </p>
<p>You do not need a PayPal account in order to purchase through PayPal. That was how it was LONG ago, but that changed quite a while back. A user does not have to sign up for a PayPal account in order to purchase with a credit card from a site. You have to enable this option from within your PayPal account though.</p>
<p>One other thing to note is that just because PayPal doesn&#8217;t seem to work for one site does not mean it won&#8217;t work for others. Oftentimes you have to look at your market to determine if PayPal is right as an optional payment method for your company.</p>
<p>Stores with more users with the demographic that fits &#8220;ebay&#8221; buying (those that you would find buying products on ebay etc&#8230;) prefer to purchase using eBay. However, if you sell B2B, then PayPal may not be the best option for you. </p>
<p>It all depends. The key though is this. If you use it as the article instructed (as an ADDITIONAL payment method that complements your own) then you should be able to recover sales that you may have lost had you not provided that option.</p>
<p>Look in your case. You may have only sold 4 items all year through PayPal, but if you didn&#8217;t provide that method, you would have more than likely LOST every one of those sales. So would you rather add sales to your bottom line or loose them? I think adding any amount of additional sales to your bottom line is always wise if you are looking to build a business.</p>
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		<title>By: JW</title>
		<link>http://www.zencartoptimization.com/2007/05/19/to-capture-lost-sales-dont-tell-them-paypal-instead-tell-them-all-the-cards/comment-page-1/#comment-1814</link>
		<dc:creator>JW</dc:creator>
		<pubDate>Wed, 09 Apr 2008 02:22:47 +0000</pubDate>
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		<description>That doesnt help much. People dont want to sign up for paypal and simpy close the whole screen. I havent sold but 4 items in a year with paypal on my site. You need 2 accounts to really make it on the net.</description>
		<content:encoded><![CDATA[<p>That doesnt help much. People dont want to sign up for paypal and simpy close the whole screen. I havent sold but 4 items in a year with paypal on my site. You need 2 accounts to really make it on the net.</p>
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