Recently in the forums I answered a question that reminded me of a situation I was quite a while back. An avid Zen Cart follower had a question on how to use the attributes quantity discount option within Zen Cart.
The question was as follows:
“Can someone please tell me plain and simple, how do you use [...]

Posted in E-Commerce Optimization, Zen Cart Optimization, Zen Cart Templates 2 Comments »

When offering PayPal as your ONLY form of payment, don’t just list the “PayPal” logo as your “preferred payment method”. Instead, providing you have either a PayPal Business account or PayPal Premier account, list out all the icons of the credit cards you accept in addition to the PayPal logo. Believe it or not, many [...]

Posted in E-Commerce Optimization, Zen Cart Marketing, Zen Cart Optimization 2 Comments »

Although it seems “easy enough”, I notice that many sites I come across using Zen do not offer “alternative” online payment methods.
PayPal has come a long way, and with tens of millions of users, there is no reason even the largest company shouldn’t offer it as an alternative payment method.
Did you know that simply adding [...]

Posted in Zen Cart Marketing, Zen Cart Optimization No Comments »

It is proven that the more steps you make a visitor take to get to their end goal, the better chance you have of them NEVER reaching it.
So why would you “add” another step for them to “buy your product” especially when that step includes a pop-up (blocked by most browsers now)? Well, strangely enough, [...]

Posted in Zen Cart Marketing, Zen Cart Optimization 6 Comments »

Recently I was in the forums answering questions and was asked about an “obscure” feature (yet a VERY important one) provided with Google Analytics. It is the “Goal Tracking” feature. The Zen Cart user asked “What is ‘Goal Tracking’ and what is it used for?”. The question went something like this to be exact:
I use [...]

Posted in E-Commerce Optimization, Zen Cart Google Analytics, Zen Cart Marketing, Zen Cart Optimization No Comments »