In Part 2 of this series, Google Analytics Demystified: Part 2 - “Vanilla” Google Analytics I talked about what I call “Vanilla” Google Analytics and provided some helpful insight on how to install it, how to check the status of it, and offered some tips for troubleshooting when it seems Google does not recognize your […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 15 Comments »

In Part 1 of this series, I summed up the various components that make up Google Analytics. In Part 2 here, I will go into what makes up the foundation for Google Analytics. I like to call it “Vanilla” Google Analytics.
“Vanilla” Google Analytics Tracking
The “typical form” of a Google Analytics install is what I like […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 5 Comments »

This Version 1.2.2 is a Bugfix release. Two reported issues are addressed in it.
Bugfixes Included in Version 1.2.2

Bugfix: Corrected “table not found” error message when exporting all attributes / 1 product per row
Bugfix: Corrected placement of Zip code and State fields in export.

How to Download Version 1.2.2
You can download this new version by clicking here. […]

Posted in Zen Cart Contributions 11 Comments »

There seems to be so much confusion with understanding Google Analytics that I thought it would be appropriate to devote a special series to it.
Once I uncover the mystery surrounding its power, you’ll forever wonder how you lived without it.
Throughout the series, I’ll reveal the proper way to install Google Analytics and explain what it […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 8 Comments »

There are many reasons why you should remain consistent with your naming conventions on the Internet, especially when it comes to your domain name.
One reason is for the dreaded “duplicate content” hit you might take with a site that is indexed with both the “www” and the “non-www” form of the domain name. Another, and […]

Posted in Zen Cart Google Analytics, Zen Cart Optimization, E-Commerce Optimization 12 Comments »