Comments on: Google Analytics Demystified: Part 3 – E-Commerce Tracking

By: Eric

Eric — Wed, 01 Jul 2009 14:18:03 +0000

If your stats doubled then the most likely cause is that you have two instances of Google Analytics installed on your site (which is confirmed by the lines of code you referenced.)

You’ll need to remove one of those in order for it not to double track stats.

The most common cause of this double tracking issue within zen cart is that someone manually entered the analytics code on pages of the site (footer, etc…) and when you installed the Simple Google Analytics module you did not delete that previously hand added code.

Delete that previous reference to GA and leave the Simple GA module running and you should see normal stats again.

By: Nikola

Nikola — Tue, 30 Jun 2009 21:38:46 +0000

Hello,

I installed the “Simple” code and conversion stats works great, but unfortunately, my “normal” Google Analytics stats have doubled. I took a look at source of my homepage, and the Google Analytics code is twice in it… (see below).

I installed a Simple mode code through admin section, so how (and from which file) can I now delete the repeating part of the code?

Thanks,
Nikola

var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(”%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));

var pageTracker = _gat._getTracker(”UA-3682829-8″);
pageTracker._initData();
pageTracker._trackPageview();

By: Eric Leuenberger

Eric Leuenberger — Wed, 10 Dec 2008 12:54:49 +0000

I’ve installed the simple google mod, and the analytics are working great, but the conversion tracking is not registered. The option to input my conversion tracking number shows up, so I think the mod is installed correctly, but I’m getting no conversions on my adwords account. I’m got it turned on correctly and it is receiving data. Is there anything I need to do besides input my conversion tracking number into the option field in zen cart?

You need to make sure you are using the right tracking number (different from the analytics number and found within your Adwords account.) Conversion tracking is used in conjunction with Adwords / Paid Search data. If you have the right conversion tracking number and you have turned on conversion tracking from within your Adwords account, you should see numbers.

By: Matteson Perry

Matteson Perry — Wed, 03 Dec 2008 23:44:17 +0000

I’ve installed the simple google mod, and the analytics are working great, but the conversion tracking is not registered. The option to input my conversion tracking number shows up, so I think the mod is installed correctly, but I’m getting no conversions on my adwords account. I’m got it turned on correctly and it is receiving data. Is there anything I need to do besides input my conversion tracking number into the option field in zen cart?

By: Eric Leuenberger

Eric Leuenberger — Fri, 21 Nov 2008 18:43:55 +0000

Sandy,

It sounds like something else was altered when you tried to install this mod. It should have no issues as such that I am aware of (or that any others have reported).

By: Sandy

Sandy — Mon, 20 Oct 2008 17:07:42 +0000

Hi,
I’ve tried your google analytics contribution and then tried hand code since some of the files seem to be in different directories (I’ve inherited this Zen store and am still learning about Zen Cart). Everything is showing up zeros at google and I’m getting this error message at the base of my success page. What am I missing??
thanks in advance!
var pageTracker = _gat._getTracker(”UA-XXXXXX-X”); pageTracker._initData(); pageTracker._trackPageview();
Fatal error: Call to undefined method queryFactory::bindVars()

By: Eric Leuenberger

Eric Leuenberger — Fri, 17 Oct 2008 10:50:56 +0000

This is what is called the “click path”. There are analytics systems that allow you to look at this but currently Google Analytics doesn’t have an effect method of doing so.

IndexTools did a great job of this. They have been purchased by Yahoo! and it looks like they still have this ability.

You may want to consider that as a secondary solution to Google Analytics (you can install both simultaneously.)

A link to some of the features of Yahoo! Web Analytics can be found here:

http://web.analytics.yahoo.com/features.php

By: Jinqiu

Jinqiu — Fri, 26 Sep 2008 10:31:24 +0000

Hi, could we know the navigation information before the transaction? I mean for each transaction, could we know the pages been visited before the purchases and the average time spent?

Thanks!

By: Eric Leuenberger

Eric Leuenberger — Thu, 28 Feb 2008 00:10:07 +0000

With the exception of the initial “transaction” id, the code above looks ok.

Have you turned on E-Commerce tracking for your Google Analytics Profile?

If you haven’t done that yet, then it won’t track ecom data no matter how good the tracking code is?

By: Robin

Robin — Wed, 27 Feb 2008 01:15:49 +0000

Thanks Eric… just a follow up. I am still not getting any data in the reports at all. Accurate or not there is nothing coming through for the E-Commerce content. Is there anything wrong with what you see above that could indicate such a lack of content?