Over the past few weeks, the Google Analytics Demystified series has shown us what a properly installed and well configured tracking system can do for our sales.
The knowledge you gain from complete and thorough statistics can put money in your pocket — literally.
When the proper elements are tracked and read, you’ll learn how your customers […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 12 Comments »

In Part 4 of this series, Google Analytics Demystified: Part 4 - Conversion Tracking I explained briefly what conversion tracking was, how it could help you, how to install it, and provided an updated release of a new Simple Google Analytics Zen Cart contribution to which I added Conversion Tracking.
In Part 5 of this series […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 2 Comments »

“A full 70 pages revealing information on how to interpret your Google Analytics data to help increase the conversion of your website.

This workbook teaches you how to properly combine Google Analytics, Goals, Funnels, E-Commerce Tracking, and Google AdWords to drive more qualified traffic to your website and increase sales.

Installation tips, shortcuts, screenshot illustrations, helpful hints, […]

Posted in Zen Cart Google Analytics, Zen Cart Contributions, Zen Cart Marketing, E-Commerce Optimization No Comments »

This new updated version of Simple Google Analytics includes improved instructions and now supports Conversion Tracking.
Features of Version 1.1.0

Adds standard Google Tracking to website
Automatically Adds E-Commerce tracking to website
Adds the ability for you to install Google Conversion Tracking

How to Download Version 1.1.0
You can download this new version by clicking here. You will be taken to […]

Posted in Zen Cart Contributions 2 Comments »

In Part 3 of this series, Google Analytics Demystified: Part 3 - E-Commerce Tracking I talked about what e-commerce tracking was and provided some helpful insight on how to install it, how to enable it from within your Google Account, and offered some tips for troubleshooting when it seems e-commerce tracking is not recording any […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 4 Comments »