If your conversions are tracking accurately but the funnel is empty it more than likely has to do with the variables and specifics you setup for each page in the funnel.

Let me know answers to the questions mentioned here and we’ll see where we get.

Also, not sure if this post will help you (not exactly what you are looking for but might give you another avenue for tracking) but here is one we wrote recently on tracking Social Media with Google Analytics.

Can anyone help. I have set up goal funnels using virtual page URLs for the facebook application we have built.

Although it appears to be calculating the conversion rates the funnels remain completely blank or in some cases part filled in.

Would anyone be able to offer any suggestions on why this might have occurred.

Appreciate the help

Thanks

Vicki

Google Analytics Manual…

When someone completes a goal, e.g. website registration, what % tolerance would you say is acceptable comparing to our CRM database?

How accurate should GA be? Is GA any more/less accurate than other tools?

I’d be really interested to learn about other people’s experiences here!

Justin

But it appears that “Goal Values” only allow one price point, and they don’t take into consideration orders with multiple items…so how can they report “total order value” and “total revenue” when it’s a static number? Is this information embedded in your Simple Google Analytics mod?

Google Analytics does allow the tracking of dynamic values (not just static) in working with Goals. When setting up the Goal on the GA end, simply leave the “Value” field set to BLANK (as in nothing.)

My mod handles the rest.

And if so, since the goal value is added to your ROI stats…wouldn’t this duplicate sales and skew the stats? (which then I assume you would leave the goal value blank).

I will likely buy your Google Analytics book…but this question has been bothering me since I’m used to having dynamic product prices in my previous stats package…at the very least, the number of products sold.

Some insight would be appreciated…

FYI, we’re moving to Google Analytics for it’s “easy” ability to track Adwords campaigns. We can do this with StuffedTracker (price-per-keyword and everything) but it’s a lot of work to setup. I prefer the data security of a private tracker…but it’s not worth the effort anymore, we do multi-thousand keyword campaigns…and Google already knows ALL about those…so really, what’s the point in hiding our conversion stats from them? haha!

Is it possible to set up a funnel with a determined starting point and ending point, but where the pages in between don’t matter? In other words, a user comes in on Page A, then they could either go to Page B, C, or D, and then from there go to Page E. All I want to know is how many users who came in via Page A ended up at Page E. I dont care what happened in between. Is that possible?

In reality, a funnel should be a series of pages. A “pathway to the end goal”. Not just a start and end point with nothing in the middle mattering.

One main goal of any e-commerce site should be to drive users down a “specific and intended path” guiding them all the way to then end result (a sale.)

Providing that path gives users direction. The direction you provide builds customer assurance which in turn builds confidence. Both lead to more sales.

Allowing customers to “aimlessly wander” through your site will result in less than desirable results and lost sales. If you want them to buy, you need to take their hand and “show them the way”.

Having said that, if you really want to setup a funnel without any pages in between mattering, then it is possible (but not advisable) and, you have to be able to read and interpret the data figures to make sense of it all.

Basically, you setup the Goal. Then you set the first page you want to track as the “starting point” in your funnel steps (in fact, it will be the ONLY page in that step section.)

Now set the “goal page” to the url you want to track where they end up at.

Activate the Goal, and wait for your data to come in.

When data comes in, you can look at the funnel path report and then take a look at the number of visitors who came to the first page. They will look like the “abandon the process” at that point (probably 100% abandonment) because they have nowhere to go in the funnel other than “out”.

But, take that numeric figure of visitors to that page, and then compare it to the numeric figures that enter (or arrive at) the goal page.

The difference in numbers will tell you how many people actually did start at page “A” and then never made it to page “E”. The result of those that ended at page “E” is the actual number reported.