NEW RELEASE: Simple Google Analytics v1.1.0 – Now With Conversion Tracking

August 10, 2007 by  
Filed under Zen Cart Contributions

This new updated version of Simple Google Analytics includes improved instructions and now supports Conversion Tracking.

Features of Version 1.1.0

  • Adds standard Google Tracking to website
  • Automatically Adds E-Commerce tracking to website
  • Adds the ability for you to install Google Conversion Tracking

How to Download Version 1.1.0
You can download this new version by clicking here. You will be taken to my downloads page where you can select the new 1.1.0 version.

Upgrading from version 1.0

Upgrading from the previous 1.0 version of Simple Google Analytics is made easy. Simply upload the enclosed files and overwrite anything that was previously there then install the proper SQL patch (mentioned below).

Complete instructions are enclosed in the download to assist you. One main thing you need to make a note of when upgrading is:

  1. You should install the SQL patch that is named googleanalytics-UPGRADE.sql

Other than that, the instructions for upgrading are basically the same as a “new installation”.

A few new files have been added since the first release to support the addition of Conversion Tracking.

A screenshot of new version 1.1.0 is below for reference:

Simple Google Analytics for Zen Cart version 1.1.0

Google Analytics Demystified: Part 4 – Conversion Tracking

August 10, 2007 by  
Filed under Website Analytics

Google Analytics

In Part 3 of this series, Google Analytics Demystified: Part 3 – E-Commerce Tracking I talked about what e-commerce tracking was and provided some helpful insight on how to install it, how to enable it from within your Google Account, and offered some tips for troubleshooting when it seems e-commerce tracking is not recording any data.

In Part 4 of this series here, I’ll talk about what Conversion Tracking is, the elements you need in place to enable tracking for it, and provide a new updated release of the Simple Google Analytics contribution which I have re-written to include better instructions, and now Conversion Tracking – all conveniently configurable from within the Admin.

Important Note:
Keep in mind that to utilize conversion tracking, you must first have a Google AdWords account. Why? Because Conversion Tracking is used to measure the effectiveness of paid search campaigns. Using cross-channel tracking, you can also track the effectiveness of outside paid search campaigns running on other networks.

Google Conversion Tracking

If you are running any Paid Search (PPC) campaigns (especially through Google Adwords), then you will want to install Conversion Tracking to determine how effective those campaigns are at increasing conversion, and generating sales.

Conversion Tracking reports things such as “How effective your Adwords ads are”, “which actual keywords convert to sales, and which just cost you money”, “overall conversion rate for a campaign, ad, or group of keywords”, and more.

The code you use to install Google Conversion Tracking looks something like this and is placed on the sales RECEIPT/CONFIRMATION page. This is the page a user arrives at after completing a successful sale (checkout) at your store.

Sample of Google Conversion Tracking Code:

<script language="JavaScript" type="text/javascript">

</script>
<script language="JavaScript" src="https://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0 src="https://www.googleadservices.com/pagead/conversion/ xxxxxxxxxx/?value=0.00&label=purchase&script=0">
</noscript>

Note: Keep in mind that the “XXXXXXXXXX” number shown in red above would be replaced by the unique 10 digit tracking number provided to you by Google when you setup Conversion Tracking.

Why is Conversion Tracking Important?

Well, for many reasons. Mainly the fact that without knowing what is making you money (what ads, keywords, etc…) you can’t make authoritative decisions on what needs improvement.

Conversion tracking gives you the power to find out what keywords are worth bidding on, and which are not. It gives you the ability to run split-tests on ads and the pages those ads direct traffic to, in order to determine what it really is your ideal customer is looking for. The results may sometimes surprise you.

Conversion tracking provides a “testing platform” that can give you valuable insight into your customer and visitor behavior. This insight can be used to present the right products and offers to them in a way that causes them to act (buy your product).

How to Install Conversion Tracking

As mentioned, to use Conversion Tracking, you must first have a Google AdWords account.

Once you have your account, follow these steps to get the tracking code for your website.

To enable Conversion Tracking for your website, follow these steps:

  1. Log in to your Google AdWords account.
  2. Click the link that says Conversion Tracking
  3. On the page that follows, click the button that says Start Tracking Conversions.
  4. Once Conversion Tracking is setup, you have to get the code to insert into your site. For users of the new version 1.1.0 of Simple Google Analytics, all you need to do is make a note of your unique tracking id number that Google assigns you. This number will be used to configure Google Conversion Tracking from within the Administrative section of Zen Cart.
Helpful Hint:
Zen Cart users no longer have to install the Conversion Tracking code by hand. If you prefer that method, you may still take that route, however, to eliminate confusion, I have updated the previous Simple Google Analytics contribution to now include Conversion Tracking.

New Version 1.1.0 of Simple Google AnalyticsNow with Conversion Tracking and improved instructions!

  • More robust
  • More user friendly
  • More powerful reporting capabilites

Download Simple Google Analytics version 1.1.0 now!

Screenshot of the new version 1.1.0 of Simple Google Analytics

Simple Google Analytics for Zen Cart version 1.1.0

For more detailed information on how you can use Google Conversion Tracking to increase conversion of your website, along with full disclosure of how it can integrate with your Google Analytics account for even more powerful reporting capabilities, be sure to check out Google Analytics Uncovered for Zen Cart: The Workbook..

In Part 5 of this series I’ll talk about setting up Goals and Funnels with Google Analytics to help increase your conversion.

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