Increasing awareness of your products and company is one facet to any successful online business. That facet is made even better when the marketing channels within it offer free traffic.
In the search for more traffic, one can’t overlook the potential that Social Networking Services present.
What Exactly is Social Networking?
Wikipedia defines Social Networking Services like MySpace, […]

Posted in E-Commerce Optimization No Comments »

Just a quick post here to update all the readers and newcomers to this blog (thanks and welcome to you all.)
Today I decided to change the title of the blog from “Zen Cart Optimization and Marketing” to “E-Commerce Optimization and Marketing” for obvious reasons.
As many of you have already discovered, the information I post in […]

Posted in Zen Cart Optimization, E-Commerce Optimization No Comments »

As many of you already know, I constantly reinforce testing being the key to much success.
Recently, I tested out several shipping methods between a number of client sites. The objective was to find out which promotion had the best impact on sales.
The benefit of my testing it across multiple sites was that I got a […]

Posted in Promotion Central, Zen Cart Marketing, E-Commerce Optimization 2 Comments »

Includes all template files neededto implement the most important 20 waysJust $24.95

Since the release of the book 20 Surefire Ways to Increase Sales Using Zen Cart, I have had hundreds of requests from readers asking me to implement the template changes featured within the 20 Ways on their site.
As a result, I have created the […]

Posted in Zen Cart Optimization, Zen Cart Templates, Zen Cart Marketing 38 Comments »