Increasing awareness of your products and company is one facet to any successful online business. That facet is made even better when the marketing channels within it offer free traffic.
In the search for more traffic, one can’t overlook the potential that Social Networking Services present.
What Exactly is Social Networking?
Wikipedia defines Social Networking Services like MySpace, Facebook, etc… as follows:
“A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.”
The majority of social services are mainly internet based. They provide a way for users to interact with each other through chat, messaging, video, email, and more.
Social Networking Facts
Nielsen/NetRatings published the list of top social networking sites in September 2007 and compared that to September 2006. It looks like this at the top.
Business Week published the following article on social networking sites in their February 2007 Technology section: Social-Networking Sites Open Up
And ZDNet cited Hitwise reporting of social network traffic up 11.5 percent during the period between January and February 2007.
How Can Social Networking Help Grow a Business?