Quick reminder here. Today is Cyber Monday.
Many people will be doing their holiday shopping online today. Be sure to take advantage of it!
If you followed my previous post titled Cyber Monday Marketing Ideas for 2007, then you had better be following up with an email this morning to your customer base.
If you did not follow […]

Posted in Promotion Central, E-Commerce Optimization No Comments »

If I told you that you could perform 5 easy steps that would allow you to read the mind of your website visitors you would want to hear them wouldn’t you?
Well guess what. I have a secret that is right under your nose and enables you to do just that using Google Analytics.
Google added a […]

Posted in Website Analytics, Zen Cart Google Analytics 6 Comments »

If you offer PayPal as your only payment option, or use PayPal’s Website Payment’s Pro to accept credit cards from customers, then try this.
With proper wording, and a little creativity, you can turn the standard “Pay Using PayPal …” notice (which can be seen as a barrier to purchase) into a more buyer friendly type […]

Posted in E-Commerce Optimization 1 Comment »

I was shopping on the Internet recently at a major online retailer and was dumbfounded to find the assumptions they were making on behalf of their customers.
I had no problems finding the items I needed. I also had no problems adding them to my cart or for that matter. In fact, I liked the way […]

Posted in Ecommerce Usability No Comments »

In its simplest form, a dam can be seen a structural system that controls water.
It can stop water completely, or it can be opened up to allow water to flow through in a controlled manner.
Although simple in nature, the dam is made up of many different complex systems. All systems work together as a single […]

Posted in Zen Cart Marketing, E-Commerce Optimization No Comments »