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If you offer PayPal as your only payment option, or use PayPal’s Website Payment’s Pro to accept credit cards from customers, then try this.
With proper wording, and a little creativity, you can turn the standard “Pay Using PayPal …” notice (which can be seen as a barrier to purchase) into a more buyer friendly type phrase.
Try including the following phrase near your payment button options.
“With PayPal you can pay by Credit Card, Bank Account, or PayPal Balance.” (You can alter as needed to work with your payment options.)
It’s a simple phrase, but one that speaks more from the buyers perspective than from the seller’s.
It more clearly represents that the consumer can use a standard credit card to pay through PayPal and they do not need an actual PayPal account to do so.
Believe it or not, even with the exposure PayPal has, many consumers still do not realize that they can pay for an item using PayPal without actually having a PayPal account.
As a result, they oftentimes see the PayPal logo, and think “I don’t have a PayPal account, and I don’t want one right now” so I guess I’ll buy from someone else that lets me pay using a credit card.
Although it can’t hurt to remind buyers that “You do not need a PayPal account to pay using PayPal”, the above phrase goes a long way toward accomplishing just that.
Eric Leuenberger is an ecommerce marketing expert and author. He coaches store owners using his online coaching system Ecommerce Amplifier teaching them how to increase website sales using his proven six step process.
Being very new to E-commerceI have many questions. We have decided on using Paypal for our shopping cart. We have not set it up yet so are unsure as to the process that will happen once the customer makes a purchase. Does the information they provide get sent in e-mail form to us? Is there a seperate page needed to collect their mailing info versus their payment info? Do I need to use a business center or service to organize my contacts, or does paypal provide that?
Being very new to E-commerceI have many questions. We have decided on using Paypal for our shopping cart. We have not set it up yet so are unsure as to the process that will happen once the customer makes a purchase. Does the information they provide get sent in e-mail form to us? Is there a seperate page needed to collect their mailing info versus their payment info? Do I need to use a business center or service to organize my contacts, or does paypal provide that?