Easy Way to Determine if Google Analytics is Installed

November 2, 2007 by  
Filed under Website Analytics

While troubleshooting Google Analytics, have you ever wondered if the tracking code was installed correctly?

Getting “can’t verify” messages from Google?

Well, one of the first troubleshooting steps is to make sure you have the Google tracking code installed on the page you tell Google to check for it at.

One way to check to see if it the tracking code is present is to simply view the page in a browser and perform a “View Source”. Look toward the bottom of the page for the tracking code and make sure it has your unique tracking id in place.

However, I just came across another way of doing it using an Add-on for the Firefox browser. If you don’t already have Firefox, you may want to give it a try. It can co-exist with IE just fine and Firefox provides a more secure, faster browsing experience.
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Holiday Promotions in Full Swing Right?

November 1, 2007 by  
Filed under Marketing Strategies

Not a long post here, more a reminder than anything.

It’s November 1st, and if you haven’t already started promoting items for the upcoming holidays, you better start now.

Go to almost any store, and you’ll see holiday display starting to poke their heads up (I’ve already seen a number of them for the past few weeks).

Really, holiday promotion should start in October (beginning is a good time). You’ll catch the early birds looking for a deal, and you’ll be ahead when the rest of them come calling.

The point is, if you haven’t thought about promoting for the holidays yet, you need to start. You’re already a few weeks behind, but it’s not too late!

Run some “Early Bird” specials, give some “Don’t Delay” discounts, use some nice banners to really set the mood. As I always say, it doesn’t matter what you do, but do something!

Until next time.

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