During the recent holiday shopping season I noticed many stores using terms that contradicted their intended purpose (to increase sales).
As I continued to come across these, it reminded me of a book I read years ago that said words are grouped words into two categories. Those which “Lose Money” and those words which “Make Money”.
Since […]

Posted in E-Commerce Optimization 5 Comments »

A big part of increasing conversion on an e-commerce site involves building trust and credibility with your customers.
After all, would you provide your personal information to a site that did not appear to be secure or which made you question its credibility? I didn’t think so.
Having said that, just how important is site security to […]

Posted in E-Commerce Optimization 3 Comments »

As you may already know, Google Analytics comes with a report feature called Site Overlay.
The Site Overlay feature enables tracking of individual clicks on hyperlink URLs found on pages of your website. The report actually lays a “click map” over the pages of your site and allows you to track the exact links users click […]

Posted in Website Analytics 9 Comments »

Google just issued a warning along with extensive “educational” information on the rights they reserve for sites selling links to increase Page Rank.
In taking their stance, they clearly state that they will uphold the quality guidelines set forth in their webmaster guidelines. Any site caught selling links to increase Page Rank will be dealt with […]

Posted in E-Commerce Optimization 1 Comment »