Comments on: 14 Words That LOSE Money

By: 113Tidbits

113Tidbits — Wed, 16 Dec 2009 07:01:24 +0000

I’ll definitely be keeping these in mind when i write my next article for my clients/ Great post, bookmarked ya for more.

By: 14 Words To Lose Money | InternetMarketing.com

14 Words To Lose Money | InternetMarketing.com — Thu, 19 Nov 2009 04:29:13 +0000

[...] Here you’ll find the 14 words that lose money when used. [...]

By: Nathan J. Brauer

Nathan J. Brauer — Fri, 13 Nov 2009 01:30:39 +0000

As a former sales manager, I can tell you everything on this page is right on. One thing to take into account though is the word “expensive”. This can be a selling point but it takes skill to use it properly (and usually only in direct face-to-face sales). For example, if selling something like Snap-on Tools the representative could say “Mr. Jones, what I have to show you today is not cheap. It’s actually very expensive stuff. Which I’m sure you’re very glad to hear, right? ‘Cause good/quality products don’t come cheap and cheap products are never good/quality.” As you progress, you continue to show how expensive it is without saying the price. The ultimate goal is to get them to think that it will cost them more than 4 times the price than it really is. That way, when you do tell them the price, they breathe a sigh of relief. I’ve even had clients jump for joy (almost literally) when I told them the price at the end because they were so glad it wasn’t the price they thought it was.

By: Jonas

Jonas — Sat, 10 Oct 2009 01:49:56 +0000

Please, for the love of god, give me a plain language “Buy” button instead of having to jump thru 97 linguistic hoops.

Before tweaking language how about MAKING THE SITE EASIER TO NAVIGATE.

By: Michael

Michael — Wed, 02 Sep 2009 19:20:01 +0000

Thanks for putting them all in a handy list.

By: Eric

Eric — Tue, 11 Aug 2009 12:39:56 +0000

I don’t recall the exact book name unfortunately! I’ve got these printed out on a piece of paper (notes from the book). It’s been a while. If I turn up the name here I’ll certainly post it. I tried to search the Internet for it here and couldn’t find anything that reminded me of it.

Will look some more.

By: Jay McCormack

Jay McCormack — Tue, 11 Aug 2009 02:05:57 +0000

Nice article and good advice. Don’t suppose you recall the name of the book you got this from?

By: myinternetbusiness

myinternetbusiness — Mon, 09 Mar 2009 20:32:45 +0000

Great post, I agree with most of your list and it’s very important as you say to not lose your customer.

By: Justin Brooke

Justin Brooke — Wed, 11 Feb 2009 09:23:26 +0000

Interesting to note that these are the words that allow for the internet marketer lose money. Thanks for the information and this is duly noted.

By: Eric Leuenberger

Eric Leuenberger — Tue, 08 Jul 2008 02:20:59 +0000

Chester,

The following post may help with that.
200 Words that Make Money

However, keep in mind that just using those words alone (with no other factors taken into consideration) on an ecommerce site will not increase sales. However, as you may know from reading my blog, they are one element that plays into the entire customer experience.

If used in conjunction with the a number of other factors, I can tell you they absolutely do increase sales conversion. This includes on ecommerce sites, proposals, landing pages, and just about anything else you can imagine.

Would you rather “buy new tires”, or “invest in your safety”? Although the both refer to the same product, you’ll see in testing that the majority of users will respond to “investing in their safety” before they react to “buying tires.” That’s human psychology for you.