If you are looking to increase sales from your store, at some point you absolutely must read what your website analytics are telling you.
It’s not enough to just drive more traffic to a site or add more products in the hope of increasing sales. Sure, that may have a small and limited impact, however, to […]

Posted in Website Analytics 3 Comments »

Version 1.2.0 of Simple Google Analytics (for Zen Cart) nows uses the updated “ga.js” tracking code released by Google in December 2007.
The older urchin.js tracking code will be phased out, and no longer will be supported after the end of the year by Google.
The newer ga.js tracking code provides increased reporting capability and is considered […]

Posted in Zen Cart Contributions 2 Comments »

For e-commerce businesses, consumers are the lifeblood of your online success.
Treat them well, and you’ll be rewarded. Treat them bad, you’ll feel it in your pocketbook.
Here are 14 important things you need to know about online consumers.

They make initial decisions in 8 seconds or less
They want things presented in a simple manner (following the […]

Posted in E-Commerce Optimization No Comments »