The True Purpose of Google Analytics Funnel

February 17, 2008 by  
Filed under Website Analytics

I got a question from a reader here recently and after posting a comment back on it, decided that a full post would be best for everyone. Comments can get buried at times and this topic is worth taking note of.

The question involved the use of Google Analytics Funnel tracking and went something like this.

Is it possible to set up a funnel with a determined starting point and ending point, but where the pages in between don’t matter? In other words, a user comes in on Page A, then they could either go to Page B, C, or D, and then from there go to Page E. All I want to know is how many users who came in via Page A ended up at Page E. I don’t care what happened in between. Is that possible?

Taking note of the true purpose of funnel tracking will shed some light on why not caring about what happens in between the initial click and the end goal can backfire on you.

The Purpose of Setting up Funnel Tracking

Google Analytic Funnel TrackingOne primary objective of any e-commerce site should be to drive visitors down a “specific and intended path” guiding them all the way to then end result (a sale.)

Providing that path gives users direction. The direction you provide builds customer assurance which in turn builds confidence. Both lead to more sales.

Allowing customers to “aimlessly wander” through your site will result in less than desirable results and lost sales. If you want them to buy, you need to take their hand and “show them the way”.

Funnel tracking is used to measure how effective a particular process is at leading your visitor down an intended path then converting that visitor into a goal (for e-commerce sites that ideally is a sale.)

It provides a detailed path analysis depicting where in that process you have problems (also called barriers) which prevent your visitors from buying. Funnels provide a “starting point roadmap” for addressing sections of the site that need adjustment and attention.

Leaving the “meat” out of a funnel (all the pages in between the initial click and the end goal) only defeats the purpose of setting up the funnel in the first place.

Having said that, if you really want to setup a funnel without any pages in between mattering, then it is possible (but not advisable) and, you have to be able to read and interpret the data figures to make sense of it all.

This Example Explains Further

Joe has a website. He wants to increase sales. To meet his objective and as a first step, he knows he must have an analytics package in place. He adds Google Analytics to his site and sets up funnel tracking.
Read more

How to Use Google to Survey Your Customers

February 13, 2008 by  
Filed under E-Commerce Optimization

Came across this excellent post on the AWeber blog today and thought it was worth sharing.

It flows perfectly in line with my recent post on how to use Google’s Grand Central to get a customer service phone number and virtual PBX system for your company — all for free.

In the AWeber post Justin talks about a creative method of using Google Docs and AWeber to survey your customers. I know you’ll enjoy reading it. Very eye opening. Ah … the power of Google.

Read the full article here.

200 Words That Make Money

February 10, 2008 by  
Filed under E-Commerce Optimization

Since the initial writing of my post 14 Words That Lose Money, I’ve had a number of requests for a post on words that make money.

So, here is a list of 200 Words that make money. I’ve put in bold those words that you might want to consider using in various areas of your e-commerce store to persuade buyers (although product descriptions could also benefit from many of the others as well.)

Benefits
Advantages
Simple
Proven
Want
Right
Best
Own
Fun
Deserver
Unique
Value
Happy
Invest
Investment
Powerful
Easy
Discovery
Involved
Profit
Love
Guarantee
Vital
Understand
Understanding
Good
Health
Natural
Save
Dynamic
Results
Trust
Reasons
FREE
Now
Gift
Silver
Diamond
Platinum
Deluxe
Top
Great
Greatest
Fantastic
Awesome
Only
Effective
Rush
Genuine
Luxury
Breakthrough
Treat
Quality
Service
Integrity
Training
Trained
Lifetime
Experience
Truth
Superior
Latest
Organic
Prize
Win
First
Future
Insight
Team
Heighten
Aware
Living
Promise
Ensure
Insure
Sure
Assure
Certain
Promote
Back-up
Help
Serving
Easy
Service
Integrity
Achieve
Conquer
Believe
Belief
Produce
Response
Results
Play
Leisure
Beauty
Beautiful
Enjoy
Elevate
Resources
Valid
Validate
Functional
References
Update
Predict
Relaxing
Therapeutic
Comforting
Comfort
Prestigious
Young
Youthful
Wisdom
Tradition
Rewarding
Fashionable
Appealing
Expert
Leading
Appreciate
Restore
Prosper
Pleasurable
Works
Solve
Answers
Goals
Performance
Modern
Friendly
Positive
Specialist
Yes
Quickly
Protection
Maximize
Deliver
Healing
Whopping
Reap
Good
Calming
Recognized
Immediately
Bonus
Tested
Commitment
Get
Travel
Worldwide
National
Nationwide
Universal
Report
Secret
How-to
Fresh
Delight
Tasty
Different
Find
Found
Assist
Ideas
Extra
Reduced
Rich
Original
Quick
Fast
Tips
Inside-information
Nutritional
Improved
Cozy
Professional
Intelligent
Clean
Peaceful
Cash-back
Reliable
Favorite
Worth
Exclusive
Authorized
Double
Confidence
Hurry
Official
Warranty
Step-by-Step
Information
Rapid
Essential
Up-To-Date
Consistent
Sale
Bargain
You
Dependable


 

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