Comments on: The True Purpose of Google Analytics Funnel

By: Brian

Brian — Thu, 10 Jun 2010 21:11:10 +0000

Andy – For your scenario, using GA url tags might be more appropriate. That way you can tell who came in through a particular link, and you can still set a goal (purchase page for example).

By: neeshu

neeshu — Wed, 19 May 2010 16:38:52 +0000

this is really detailed explanation it would have been more awesome had you shown a picture by picture tutorial of the funnel creation thanks anyhow

By: Bad idea design poster #11 – Canned Content – Heal Your Church WebSite

Tue, 18 May 2010 13:33:58 +0000

[...] Basically, Nielsen is detailing how to attaining user-activity goals through the careful crafting compelling content and the navigation to it – known in the web strategy/analytics world as a ‘conversion funnel.‘ [...]

By: Say it Green - Organic, Fair Trade Shirts and Apparel

Say it Green - Organic, Fair Trade Shirts and Apparel — Sun, 08 Mar 2009 06:09:42 +0000

Here is a situation where it might be nice to have “Page A” included with the funnel not caring about pages “B, C, D” and then caring again about pages “E, F, and Goal”:

Suppose Page A is a landing page from Google AdWords with URL parameters that tell me which adwords campaign sent the visitor to my site.

Now, I may not care if the visitor pokes around on the site a bit (pages B, C, D) before going to my cart and checking out (pages E, F, and Goal). But, I am curious about which AdWords campaign is creating the most goal conversions.

I know AdWords lets you track conversions (this is a hypothetical here), but hopefully it illustrates a case where you may not want a user to drop out of your funnel even though they visit some intervening pages. If you want to track something other than an AdWords campaign, then I think this situation might apply.

That said, I am not aware of the ability to actually create a funnel that allows this type of tracking.

Andy

By: Eric

Eric — Sun, 15 Feb 2009 15:28:50 +0000

The purpose of a funnel is to track a path from beginning to end of a multi-step process (what ever you deem that process to be).

The funnel could be the pages leading up to the point where the request is complete, or it could be something else.

If you truly do have a one step process then a funnel might not be necessary. You certainly could see abandonment of sorts (for anyone that leaves at the first step and does not complete it), but 100% would not be exactly right. In fact, the abandonment would come in the form of either a “bounce” or an “exit” in your stats since you do not have a funnel setup to track the actual abandonment point.

By: Frunch

Frunch — Fri, 13 Feb 2009 15:37:57 +0000

Goals have been setup for the number of quotations requests for moves or removals filled out via the website. Is it necessary to have a funnel if is just one step? Will I get a 100% abandonment rate for this single step or will I be able to see how many leave or ‘reach the end’?

By: Jeff

Jeff — Wed, 20 Feb 2008 01:35:08 +0000

Nice article. I’ve been gathering some funnel data for my 9-5 and we have enough to start looking at it. 50% abandonment on the first step, 66% on each of the next 2 steps, with only 22% making it to the end.

Luckily most of the exit goes to other site pages. I guess they weren’t ready to buy at that point (that’s a membership site).