One of the greatest joys of my ecommerce coaching engagements with store owners is being able to help them grow their online business.
While coaching, I’m constantly testing various methodologies which add incremental increases to their conversion rate.
During a recent promotion with one store owner we were able to achieve sustained conversion rates of a whopping […]

Posted in Marketing Strategies, Promotion Central No Comments »

Version 1.2.2 of Simple Google Analytics (for Zen Cart) now gives you the option to use either the new “ga.js” tracking code (released by Google in December 2007) or the older “urchin.js” tracking code.
The selection is as easy as choosing a radio button in the admin.
This release addresses certain reports widely spread across the […]

Posted in Zen Cart Contributions 6 Comments »

When implemented properly, blogs or weblogs as they are also known can achieve two positive things for an ecommerce company.
1) Drive qualified traffic (traffic with an intent to buy products) to their website.
2) Generate additional revenue by monetizing the traffic that does not flow through to the actual site.
So one might naturally ask, “what […]

Posted in Blogging No Comments »

I get asked this question quite often; “I am starting an e-commerce business. What are the main points I should consider?”
Well, for starters, successful websites should address 4 distinct areas. If any of these areas is flawed, you risk losing sales.
Having said that, here is a list of what I’ve found from experience you need […]

Posted in E-Commerce Optimization No Comments »