This just landed in my inbox, and since I’ve been on the subject of email marketing here lately, I thought it would be good to post a link to it.
I just read an article written for ECommerce Guide on email marketing and it provided some similar insights to my previous articles on this topic. It […]

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In my two previous articles How to Design an Effective Email Follow Up Campaign and Beware of Stale Email Addresses I talked about things you should consider when planning an effective email follow-up campaign, including the negative effect a list of stale email addresses can cause.
In this article, I’ll give a few simple tips on […]

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I’ve said it so many times it should be expected now. When it comes to making decisions on where to start adjusting your website in order to achieve better conversion, the first and last place you can count on is your web analytics program (providing you have a decent one in place.)
Having said that (once […]

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In my last article How to Design an Effective Email Follow Up Campaign, I stressed the importance of implementing a system to stay in contact with your past customers.
One thing I did not mention was the need to make sure the list you are planning on marketing to is fresh. Outdated, stale lists pose a […]

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Building a sustainable online business often involves solid customer retention strategies combined with new customer acquisition strategies. You build a sustainable base and add new customers on top of that to grow the bottom line.
Whether your business lends itself toward repeat orders (customers coming back to buy more from you) or seems to be more […]

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