As many of my readers already know, I often talk about how taking the time to research and understand your ideal customer demographic helps develop a site that properly speaks to that demographic and in turn increases sales.
Understanding your customer base also enables you to seek out new traffic channels which contain that “magic mix” [...]

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In my last article Planning Ecommerce Promotions I discussed some details on why you should take the time to carefully plan your promotions using a 12 month calendar as a guide.
In this article I’ll briefly detail a starting point for timing of those promotions during a typical 4 week period.
Keep in mind that this should [...]

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