For all those who have requested and been waiting for a Yahoo Tracking solution for Zen Cart, your wait is over.
I’m pleased to announce Version 1.0.0 of Yahoo Search Marketing Conversion Tracking (for Zen Cart) has just been released.
This long awaited contribution now gives Zen Cart users the ability to easily track conversion of their [...]

Posted in Zen Cart Contributions No Comments »

I’ve been contacted recently by a number of Zen Cart users who are experiencing on occasion, an error similar to the following while working in the administrative section of their sites.

Catchable fatal error: Object of class queryFactoryResult could not be converted to string in … html_output.php

The problem you are experiencing stems from leftover legacy code [...]

Posted in Zen Cart Optimization 2 Comments »

There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives.)
I won’t go into all those details here (that’s for another post) but did want [...]

Posted in Conversion, Search Marketing 1 Comment »