Thanksgiving Signals Black Friday and Cyber Monday
Happy Thanksgiving everyone!
Just a reminder here that one of two of the busiest holiday shopping days of the season start tomorrow. The season officially kicks off with Black Friday. This day traditionally marks the start of the holiday shopping season and has long been known for great sales, stores opening extra early and pure customer mayhem.
As part of your marketing calendar you should have planned for Black Friday with your own store. Pushing the best sale ever (or a one day sale) should have started at least a week ago. However, if you have not planned for it, you’re not out of luck. You could still quickly put up a sale along with a banner and gain some advantage for those visitors who come to your site. Get it up at midnight tonight and you’re in good shape.
Although Black Friday marks the beginning of the season, in 2005, Shop.org coined the phrase Cyber Monday as the first Monday following Thanksgiving. This has long been one of the busiest online shopping days of the year. Many consumers go online to begin there shopping. Again, this date should have been on your merchandising calendar already but it’s not too late to get something in place. Last year I wrote an entry listing 6 promotional ideas you could use for Cyber Monday. Those tips would be a good place to start if wondering what you can do.
Have a safe and happy holiday!