A Good Example of an E-Commerce Retailer Using Facebook

Written by  August 14, 2009

1-800-Flowers.com received a lot of praise recently for being the first e-commerce retailer to set up shop on Facebook.com. Using a few very simple techniques, you too can follow 1-800-Flowers.com’s lead.

When you first visit 1-800-Flowers’ Facebook Page (http://www.facebook.com/1800flowers) you’re immediately shown a coupon code while being asked if you’d like to become a fan. 1800 Flowers facebook Specials What works about this technique is that you’re not too overwhelmed by all of the “flair’ on the main wall or Fan page. You can chose not to become a fan and instead skip to the Wall.

The Wall. 1800 flowers facebook wall Using simple social media strategies, the folks at 1-800-Flowers have engaged their customers by responding to their posts and making their “Fans” feel appreciated. It’s a win-win situation for the e-retailer when you have Fans paying you a compliment and in turn show them your appreciation. Aside from a few simple notations about their URL and Twitter address, most of the work on page is done by the fans.

The Info Page. 1800 Flowers Facebook Info page The Info page for 1-800-Flowers.com is careful not to be too boastful with their product which is a welcome sight to most consumers. A little information can go a long way and 1-800-Flowers does a good job telling you who they are (in case you didn’t know already), what their mission and products are as well as other social media outlets you can find them.

The Storefront. 1800 flowers facebook main shop page
1800 flowers facebook main shopping pageWhat has put 1-800-Flowers.com on the map for their Facebook experiment is the storefront they’ve “opened” on Facebook. Using the coupon code you obtained when you first came to the site, you can shop 1-800-Flowers.com’s inventory without ever having to leave the site. Should you enjoy your shopping experience, you can head back over to the Wall/Fan Page and post a short update about your positive experience.

Without spending a lot of money, 1-800-Flowers has created a lot of buzz for their site and their Facebook store. While operating a store on Facebook may be a little more complex, setting up a Facebook Fan Page — using 1-800-Flowers.com as an example — shouldn’t take you more than 10-20 minutes (depending on how adept a Facebook user you are).

Have you set up a Facebook Fan Page for your site? Leave us your URL and we’ll take a look at it and perhaps contact you for a Facebook Fan Page close up!

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Comments

11 Responses to “A Good Example of an E-Commerce Retailer Using Facebook”

  1. Israel Meneses on August 19th, 2009 10:52 am

    How do you think they get their shop to be in their fan page? iframe?
    You always have great articles!!
    I’m going to check out their fan page, I like it and would like to set up something similar to this!!

    Thanks

  2. Eric on August 19th, 2009 11:04 am

    Thanks for the kind comments. Glad you like the content of the site.

    To answer your question, they are using an “app” for that.

    The app they are using is provided by a company called Alvenda.

    You can find out more about them and the app by going to the following link:

    http://www.alvenda.com/

  3. Israel Meneses on August 25th, 2009 10:46 am

    I could not find a tutorial on how to set something like this up! a lot of them do not go into detail! do you know if there’s a tutorial on how to create a page and then make it your home page?

    Thanks again

  4. Eric on August 25th, 2009 11:08 am

    Israel,

    When you say “create a page” and “make it your home page” are you referring to Facebook, your own website or what? Just need to know more about what you are looking to do in order to provide you with the information you are looking for.

    – Eric

  5. Israel Meneses on August 25th, 2009 11:21 am

    Yes, create a page “special offers” in facebook and then make it your home/landing page “http://www.facebook.com/myname-here” and also how to create a page with an iframe.

    Thanks

  6. Israel Meneses on August 25th, 2009 12:31 pm

    Check this one out! here’s another example of what I’d like to create, notice the “HOT” page is the landing page.
    http://www.facebook.com/PizzaHut

  7. Israel Meneses on August 25th, 2009 1:02 pm

    Found this post.
    http://www.allfacebook.com/2009/08/how-to-configure-your-facebook-page/
    I still can’t get add the tab to menu…:)

  8. Rob on December 2nd, 2009 12:40 pm

    Hi Eric –
    The Alvenda app looks exactly like what I am looking for!!

    My facebook fan page is http://www.facebook.com/astrologix . My ecommerce site is http://www.astro-logix.com .

    I am also looking for a discount coupon app for my page. Any ideas?

    Cheers,
    Rob

  9. George Jackson on May 1st, 2010 10:08 pm

    Hi Eric. In the course of setting up a Facebook page for my business, I read about a lot of things to do, some offered by FB themselves such as “Follow Us on Facebook” link to put on my site, Creating Fan Badges etc. Each bit of info, led to extensive links or code and the message “Add this to your webpage”…. Where? is what I want to know. Nowhere I can find does it say where in my website code to add the code Facebook or whoever is giving. Would you be able to advise me on that so we can take even a tiny step closer to using Facebook to promote our site. Thank you in advance.
    George

  10. Erin on May 4th, 2010 9:46 am

    George,
    I would treat your FB widget/badge similarly to how you would add a Paypal or similar widget/badge.

    In fact, a lot of people tend to group their widgets/badges together. Without knowing what your site looks like or what your code looks like, it’s difficult to say for sure.

  11. Lemy on May 12th, 2010 1:16 am

    Hi, i am also interested on implementing this for my website http://lemy.co.uk
    Any progress has been done?
    thanks!

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