• Skip to main content
  • Skip to primary sidebar

Zen Cart Optimization

Practical How To's for Increasing Ecommerce Sales

  • Home
  • Categories
    • Blogging
    • Conversion
    • Customer Retention
    • Design & Usability
    • E-Commerce Optimization
    • Email Marketing
    • Featured
    • Marketing Strategies
    • Marketing Strategies
    • Mobile Commerce
    • Podcasts
    • Search Marketing
    • Shopping Cart Abandonment
    • Social Media
    • Website Analytics
    • Zen Cart Google Analytics
    • Zen Cart Optimization
    • Zen Cart Recurring Billing
You are here: Home / Search Marketing / Google Introduces Adwords Comparison Ads

Google Introduces Adwords Comparison Ads

by Eric Leuenberger 1 Comment

Google has been on a streak lately with new releases (just in time for the holidays).

Recently they introduced comparison ads for Adwords. Think of it as “Comparison Shopping” but directly built into the ads themselves (photos and more details at the above link.)

Currently, Comparison Ads will only show to a small number of users in select U.S. states and is only available to a limited number of advertisers in the mortgage/refinance space, but this is something that as it develops would be very interesting to see where it goes.

Still in the early stage, Comparison Ads attempts to focus on improving the user experience through:

  • Speed — Comparison Ads shows targeted offers in less than a second. There are no long forms for users to fill out – Users see specific offers immediately and only need to fill in additional information if they wish to further refine their results.
  • Transparency — Comparison Ads only shows real products. There are no teaser rates, or bait and switch offers. Comparison Ads also standardizes the information presented to users, making it easy for them to sort and compare offers on a side by side basis.
  • Privacy — Comparison Ads won’t send advertisers any user information, including anonymized phone numbers, unless the user explicitly requests more information about an advertiser’s offer.

Google says that Comparison Ads let users compare multiple, relevant offers more easily and help target your offers at a more granular level, leading to more valuable, qualified leads.

Not sure how this will play out over time but it seems worth watching.

Filed Under: Search Marketing Tagged With: adwords comparison ads, google adwords, google comparison ads

About Eric Leuenberger

Eric Leuenberger is an ecommerce marketing expert and author. He coaches store owners using his online coaching system Ecommerce Amplifier teaching them how to increase website sales using his proven six step process.

Reader Interactions

Comments

  1. computer consultant says

    November 7, 2009 at 4:20 pm

    Hmm, interesting feature. I wonder if Google will limit it to “major” advertisers?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Sponsors

MemberPress Wordpress Membership Site Plugin

Categories

  • Articles
  • Blogging
  • Breaking News
  • Conversion
  • Customer Retention
  • Design & Usability
  • E-Commerce Optimization
  • Email Marketing
  • Featured
  • Marketing Strategies
  • Mobile Commerce
  • Search Marketing
  • Shopping Cart Abandonment
  • Social Media
  • Uncategorized
  • Website Analytics
  • Zen Cart Contributions
  • Zen Cart Optimization
  • Zen Cart Recurring Billing

Copyright © 2023