- Ecommerce Optimization & Marketing - http://www.zencartoptimization.com -

Google Introduces Adwords Comparison Ads

Google has been on a streak lately with new releases (just in time for the holidays).

Recently they introduced comparison ads for Adwords. Think of it as “Comparison Shopping” but directly built into the ads themselves (photos and more details at the above link.)

Currently, Comparison Ads will only show to a small number of users in select U.S. states and is only available to a limited number of advertisers in the mortgage/refinance space, but this is something that as it develops would be very interesting to see where it goes.

Still in the early stage, Comparison Ads attempts to focus on improving the user experience through:

Google says that Comparison Ads let users compare multiple, relevant offers more easily and help target your offers at a more granular level, leading to more valuable, qualified leads.

Not sure how this will play out over time but it seems worth watching.

If you enjoyed this post, make sure you subscribe to my RSS feed!