Social media and e-mail, for all of their popularity, can only offer so much reach to potential customers. You can have the perfect sale at the perfect time using the most pristine analytics possible but lose conversion because your message got lost along the way.
How can you be sure your message will get in front of as many eyes as possible?
- Consider using some of the most popular retweetable and repeatable words on Twitter and Facebook.
- Avoid words that will land your message in a customer’s spam filter
The 20 Most ReTweetable Words & Phrases (according to DanZarrella.com) are:
|how to||top||blog post|
|check out||new blog post|
According to spam filter experts, there are at least* 55 words or phrases you want to avoid in your e-mails include:
|#1||Accept credit cards||Affordable|
|All natural||Apply online||Bargain|
|Best price||Billing address||Buy direct|
|Click /Click Here / Click Below||Click to remove||Congratulations|
|Cost / No cost||Do it today||Extra income|
|For free||Form||Free and FREE|
|Free leads||Free membership||Free offer|
|Free preview||Full refund||Get it now|
|Name brand||Never||No Hidden Costs|
|One time / one-time||Opportunity||Order / Order Now|
|Order today/ Order status||Orders shipped by priority mail||Performance|
|Please read||Price||Risk free|
|Sales||Satisfaction guaranteed||Save $|
|Save up to||Special promotion||Urgent|
You may obviously need to use some of the words above in your next e-mail, however, be sure to use the word(s) sparingly and never put a word like Free or Now in all capital letters. Increased frequency or repeated use of these words can highly increase your chances of an email landing in the spam folder.
Many third party email systems like Constant Contact, iContact, and AWeber automatically pre-check your email for you against a spam database and then give it a “spam rating”. The rating is supposed to help you gauge how your email stacks up against other spam and thus provide an idea of whether it will be caught in spam filters or not. I highly recommend one of these types of services if you are not already utilizing a third party system.
*This list was adapted from http://www.marketingforsuccess.com/wordstoavoid.html. For a list of 250 words and phrases to avoid, take a look at Words and Phrases that Trigger Some Spam Filters at http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
Count von Letters says
False positives are indeed a problem in legitimate mail. Another phrase to avoid is “Dear Sir” (without the person’s name).