Zen Cart Optimization

Practical How To's for Increasing Ecommerce Sales

You are here: Home / Archives for 2010

Archives for 2010

Useful Facebook Tabs for Ecommerce Retailers

by Leave a Comment

Retailer’s are finding a lot of ways to use Facebook these days for presenting products and offers to their fan base. I’ve seen some really nice implementations over time and wanted to post a few links to tabs you might want to consider for your Facebook fan page.

Not all of these are free apps, yet if they fit your needs and budget, they could be more than worth the investment.

ShopTab

This application was developed by Shop Tab LLC. and enables you to add a store to your Facebook fan page. Your products are presented and when a purchase is initiated, the customer is take directly to your site to complete the order.

This application also provides an automated data feed feature (much like Google Base) for quickly updating the content on the ShopTab. To do this, simply log into the ShopTab admin and under the data feed tab you’ll be able to schedule weekly updates as needed.

Example Store: The Tackle Box

On YouTube: Sample YouTube Video

Shop Now Tab

Developed by Payvment, Inc., this option boasts features like easy setup (under 15 minutes), product management, admin interface built into Facebook, integrated payment / revenue system, integrated order management, as well as marketing and promotion options to name a few.

Example Stores: Payvment Sample Store, Game Intern
[Read more…] about Useful Facebook Tabs for Ecommerce Retailers

30% Off Celebration. Ecommerce Amplifier is Turning One.

by Leave a Comment

Happy Cyber Monday!

Wow, It’s been a full year since I launched Ecommerce Amplifier (the days fly by so fast) and since that time I’ve been fortunate enough to have helped online stores in over 5 different countries increase their sales, and gain higher conversion rates (precisely what the system was built to do.)

It’s been an exciting ride so far, and the retailers who have entered the system have been equally excited. Together we’ve been able to successfully guide online stores of all shapes and sizes to do what they were having trouble with before–increase traffic, generate more sales, and build solid ecommerce businesses that will stand the test of time.

A number of things have been improved since the first launch, the system refined, resources added based on member feedback, and we’ve now got both Basic and Premium Levels of Membership.

As part of the expansion, I’ve recently created an Ecommerce Amplifier Facebook Page to keep everyone up-to-date on any industry happenings that surround ecommerce in general and the site itself. Be sure to become a fan of that so you don’t miss out on any of the latest updates there.

The ‘to-do’ list for 2011 is shaping up nicely, and as we continue to expand, you’ll find even more tools, resources, and information to help you build your business.

Limited Time 30% Off Special

Now on to what you’ve been waiting for. To celebrate the birthday of the site I’m offering a Limited Time Special on all Premium Memberships. Until Midnight, December 9, 2010, anyone who becomes a Premium member will receive 30% off the normal monthly investment.

Here are what some current members are saying:

“After 7 years in business it was time to have a fresh set of eyes, expert eyes take a look at our site and help us to improve our business. After coasting along for a couple of years, trying a few new things but having no change in our conversion rate, I finally decided to jump in and give Eric a try and see what he could do for us. After becoming and Ecommerce Amplifier member, Eric did a thorough review of our site and made many recommendations, most of which I had no idea that we needed to implement…things we never would have thought of on my own. I am pleased to report that, after implementing all of the updates that were recommended, our sales having increased dramatically and that our conversion rate and profits have doubled. Our business has finally taken off and is keeping us busy and I give Eric total credit for his expert business advice and coaching. Thanks again Eric. You are the best!”

~ Amy McCoy (Premium Member)

“Your insight has taken our orders from 40 to 45 a week last July to 83 last week. We are hitting 20+ orders a day now. I hope to launch another 2 stores using your ideas and tips and double or triple what we did last year. I could not have done it without you. You have transformed us from a struggling store into a successful business.”

~Sean Taft (Premium Member)

So if you’ve been considering doing something good for your business and planning for 2011, now is the time to get on board (once this special 30% offer is over it’s over—no exceptions.)

Find out more about how Ecommerce Amplifier can help you increase your online sales. If you have any questions, please feel free to ask. I’m hear to answer them.

Until next time … happy selling!

Helpful Ecommerce Holiday Tips and Strategies

by Leave a Comment

With the holidays revving up I thought I would bring back a few older articles I wrote which tend to get buried beneath the rest of the articles here. Rather than reinvent the wheel, I’ve provided links to them below.

Complete Ecommerce Holiday Checklist
This article provides a checklist of 10 items you need to consider while preparing your store for the holidays. From technical considerations to social media and even simple navigational tweaks that help drive sales; this list covers them all.

Top 10 Days for Sending Out Holiday Emails
Quick listing of the top ten days for sending out emails. A handy reference for planning some of your email promotional and follow-up campaigns. These days are traditionally big days, so you also may want to consider testing other days when email volumes are lighter (possibly better ensuring your message doesn’t get hidden under a stack of other emails!)

Thanksgiving Signals Black Friday
This article provides information on what Black Friday is and how it started. It also provides a little information on a similar online ‘holiday’ called Cyber Monday. Links are provided in the article to help you gather more info on each and determine how you can use them to boost your sales.

Six Promotional Ideas You Can Use for Cyber Monday
10 ideas and strategies to get your brain stirring about how you can take advantage of the Cyber Monday craze, driving more visitors to your site, and increasing your slice of pie during the holiday shopping frenzy.

10 Ecommerce Shipping Best Practices
It’s no surprise that shoppers like free shipping. It’s a buzz term that gets shoppers excited and puts stars in their eyes. But did you know that during the holidays, shoppers put free shipping very high on their list of ‘what makes them want to buy?’

It’s true. A lot of buying decisions are made during the holidays based on the availability of free shipping or not. Shoppers even go so far as to search for ‘free shipping’ offers across the internet.

In this article you’ll learn ten best practices to help you fine tune your shipping and win more customers this holiday season (and throughout the year.)