Comments on: Increasing Conversion vs. Increasing Sales

By: Jeff Bronson

Jeff Bronson — Wed, 17 Mar 2010 02:13:26 +0000

This makes sense……reduce the amount of non qualified traffic and isolate your higher converting traffic, then expand upon this traffic source that converts.

I noticed this in a test recently where my overall visitor to purchase conversion rate is horribly low at 0.25% average, yet a targeted PPC campaign had a 1.5% purchase rate (a 600% increase), since the traffic was qualified for a particular keyword and landing page.

By: Francisco

Francisco — Thu, 11 Mar 2010 20:29:01 +0000

Yes I like when the rubber hits the road, knowing that increasing traffic does not always transfer to higher sales conversion is begining to get familiar where the higher conversion can be obtained.

I like to use my shopping cart to checkout page and try and convert the existing clients to sales.

Much easier than driving new traffic

Great article on separating the two

By: Review Sites Package – Personal Use – BDN |

Review Sites Package – Personal Use – BDN | — Wed, 03 Mar 2010 18:29:01 +0000

[...] Increasing Conversion vs. Increasing Sales : Ecommerce … [...]

By: Sam

Sam — Wed, 03 Mar 2010 18:19:52 +0000

I use clicktail, it helps me know what is happening on my site and its heatmaps and videos show me i can increase my conversions