Comments on: Using Google Analytics to Track Email Campaigns

By: Tim

Tim — Mon, 30 Aug 2010 22:31:14 +0000

Hi Eric, I’m thinking along the lines of passing a contact or consumer id. So I can see where specific people went on the site. Thanks!

By: Eric

Eric — Mon, 30 Aug 2010 21:14:01 +0000

@Tim,

I’m not sure what you mean by the “individual level”. Can you clarify so I might be able to provide you with an answer?

By: Tim

Tim — Fri, 27 Aug 2010 14:48:47 +0000

This is great, is there a way to track at an individual level. Would it be possible to include a unique identifier within say the content parameter?

By: Austen

Austen — Sat, 07 Aug 2010 21:35:18 +0000

Great post! You can also track how often emails are viewed/opened. You only have to include a tracking pixel. You get these from free providers like http://email-tracking-with-google-analytics.com/
Each time an email is viewed, a page view is registered in your GoAn account.
This way you get the full statistics on
- emails sent
- emails opened
- click&responses
- visits
- etc.

By: shazam

shazam — Wed, 21 Apr 2010 15:26:45 +0000

Kris: Try the following, which may be what you’re after.

When looking at the graph, you’ll notice a down arrow, bottom centre. Click that which will slide down revealing a ‘Create new annotation’ button. Click that and enter your info & date which will create a little note on the bottom of the graph for the date you’ve entered. Very handy for keeping tabs on the effect of different SEO/marketing work.

By: Enterprise Ecommerce » Blog Archive » Tracking Product Search Traffic With Google Analytics

Tue, 13 Apr 2010 12:35:45 +0000

[...] urls listed in Google Product Search. The second method uses url tagging (we talked about this in recent posts) and can be arrived at two different ways and although works, might not be the best if you have a [...]

By: Eric

Eric — Fri, 09 Apr 2010 16:59:03 +0000

Just run your reports in Google Analytics based on a certain timeframe. That should do it. You can use the built in calendar to get it done.

As far as “marking a start date”, unfortunately Google doesn’t give you the ability to do that. I keep a list in an Excel Spreadsheet for start and end periods at the moment. That helps me go back and determine the effect something had at a later date (when I want to compare to an exact event in time.)

By: kris

kris — Fri, 09 Apr 2010 10:36:03 +0000

Is there a way to “mark” the graph in GA to denote when you started a campaign?
Lets say I sent out 20,000 post cards asking people to visit my web site on April 5 2010 & get great traffic for the following week, well I can pretty much tell that would be a result of me sending out post cards, however what happens when I look back 2 years from now & wonder “hmm, why did I have that spike in traffic the week following April 5thh 2010?”
Thanks

By: Tracking Google Product Search Traffic in Google Analytics : Ecommerce Optimization & Marketing

Wed, 07 Apr 2010 19:43:08 +0000