Just a reminder here for any store owners looking to get into the summer session. Today is the last chance you have to get 50% off your first month as a member of my exclusive online coaching program Ecommerce Amplifier.
If you’re still on the fence thinking about it, now would be a good time to take advantage of this proven system. Remember, it is a month to month program (no long term commitments) that you can easily cancel at any time from within your members area so you have nothing to lose. My system works with any shopping cart system you are using (open source, custom, hosted solutions, etc…), and don’t forget, as a member you get access to me as your personal mentor to help guide you toward success with your ecommerce business.
This offer is strictly limited and the 50% off coupon expires tonight. Once it expires the offer is closed.
Current store owners that have been a part of the system have seen fantastic results and continue to rave about it. Here are a few testimonials:
"This is The Real Deal"
"I find that there is a lot of professional know all’s and “crapologists” in the ecommerce game with a lot of theories and potential’s at the end of the day. There are very few who have the runs on the board. What I like about you, your news letters, website’s and emails is that this is what I need to understand the in’s and out’s and be good at what I do.
I am not the designer or techno person in the back I am the driver of the bus and have to make decisions on how, where and when we are going to get there. I am more interested in how we can sell goods and services online.
I joined this site as I believe what you do and tell us is factual and usable as you have runs on the board.
Thanks for your support."
"Doubled Our Sales in Just 4 Months!"
"Well. I am swamped with orders and cannot do anymore work on my sites for now! I am having to work and keep production going and hired a helper full time (he was part time until a month ago). Your insight (which I only implemented some of the video review so far) has taken our orders from 40 to 45 a week last July to 83 last week. We are now hitting 20+ orders a day now (last Friday and then again Sunday). I hope to launch another 2 sites using your ideas and tips and hope to double or triple what we did last year. I could not have done it without you. You have taken us from struggling to a reality of owning a successful business.
I am trying to talk one of my friends into joining your site. I hope to get him to join up soon!"
"My Conversion Rate Jumped in Just 7 Days…"
"Quick follow up…
As you know, I implemented all of the suggestions in the video review about a week and a half ago.
My conversion rate for the last 7 days has climbed to 3.86%!
I’m going to keep plugging away at the weekly lessons and hopefully that will help increase traffic and maybe nudge that number up a little more.
Don’t miss out on this unique opportunity. Let’s build your business together.
See you on the inside.
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind. Spend less, make more.
When it comes to paid search advertising, there is any number of ways to get more for less. One of them is by paying attention to your quality scores. In short, a higher quality score can mean you actually pay less for the same — or even higher — placement.
In effect you could actually be paying less (i.e. cpc) than a competitor bidding on the same keyword(s) yet have a higher placement in the search results.
So what can you do to better you quality scores? Well the real key is keep things relevant. Keywords should be relevant to the ad and to the landing page the user ends up on. This can often be achieved by developing tightly focused groups of keywords (sometimes only 2 or 3 per group) based around a single ad group. Do not try to lump everything you are bidding on into one giant campaign / ad group — our ability to focus will be quickly lost, and that won’t only hurt your quality scores, it will hurt your sales conversion.
Yes, developing a large number of tightly focused groups can be time consuming (but there are some tools out there that can help make it easier). In the end, it is worth the effort. I have campaigns I manage consisting of over 17,000 keywords broken into several hundred ad groups containing several thousand ads. Then others I manage consist of just a handful of keywords. The process of developing a paid search campaign that delivers high ROI is the same in all instances — focus on relevancy and tight groups of highly targeted keywords.
You can read any number of article relating to paid search quality scores. Rather than write another that re-iterates what is already out there, I thought I would list links to several below that I found interesting.
- Ultimate Quality Score Guide. 15 Experts Comment on how to increase quality scores.
- 10 Ways to Increase Adwords Quality Score
- The Quality Score Handbook
- 5 Steps to Optimizing a PPC Account
I wanted to post a quick thought here that all store owners should consider.
Change can be good — sometimes — especially if it is meant to decreased expenses (thus directly affecting the bottom line.) However, change that has not been planned out properly or change that does not take into consideration customer needs and wants can cause trouble.
I recently worked with a store owner who thought that switching shipping companies would save them some expense over the previous shipping company (which did a great job … but had slightly higher prices.) In theory, and on paper this might have been true. However, without proper planning and without taking their current and potential customers interest into consideration, the event turned out to be a disaster … causing long time customers to leave, new customers to never return (even canceling orders), and a customer service nightmare for those working the phones.
You see, the store may have thought that looking at the sheer numbers (from a shipping rate standpoint only) that the one carrier with lower rates would have saved them money. It makes sense … if you only look at that.
But running an ecommerce business — or any business for that matter — means you must take into consideration much more than just “perceived cost”.
The customers feedback all basically said the same thing … “I’d rather pay a few dollars more to get my package on time and fast then to not get it at all or get it much later than expected.”
Considering the lifetime value of customers that will not be realized due to leaving, the new customers never returning, and the bad word that is surely to spread across the internet about them, the company has dug themselves a hole that is going to take a lot of energy to correct. Rather than saving money on shipping they ended up losing a ton of money both now and also potential future realized revenue.
So the next time you consider making changes to your shipping (or anything else to save a few bucks) operations, make sure you do your homework first, plan next, and when all the information is presented, be sure to choose the option that benefits your customers most.