Ecommerce Optimization delivers unique content and information that helps ecommerce store owners:

  1. Plan a solid foundation for online growth.
  2. Drive more qualified traffic to their website.
  3. Convert that traffic into sales.
  4. Measure success using website analytics.
  5. Build a more successful online business by utilizing practical techniques which enhance the overall customer experience and build customer lifetime value.

The site began in May of 2007 and since has been called one of the Best eCommerce Blogs & eBusiness Information Sites on the internet.


About Eric Leuenberger

Eric Leuenberger is a recognized industry expert known for improving online conversion of ecommerce stores and managing paid search traffic campaigns that generate qualified, targeted traffic delivering positive ROI’s.

He is founder of Voom Ventures, LLC., an internet company that offers products and services which help guide ecommerce businesses toward growth and success.

His writings, resources and teachings can be found widely across the Internet and he has been quoted and interviewed by popular industry publications and websites around the world.

Eric has been developing successful internet businesses since 1995 and in 2004 used that knowledge to begin helping small to mid-sized ecommerce store owners build successful businesses using his now proven six step process. He does this through his online coaching system called Ecommerce Amplifier.

When he is not helping store owners generate more sales from their website he spends his time working on finishing his most recent hard bound book The Ecommerce Success Blueprint, contributing to various magazines and online publications, writing in his popular Ecommerce Optimization blog, and developing products that help small to mid-size ecommerce stores leverage the power of the Internet.

He is an active contributor to several open source shopping cart projects and is developer of the exclusive Goal Get ItTM ecommerce planning software.

Eric has also authored the following industry recognized ebooks and resources:

Eric and his work have been featured in the following publications and online resources:

You can learn more about Eric by viewing his LinkedIn Profile.