One of the greatest joys of my ecommerce coaching engagements with store owners is being able to help them grow their online business.
While coaching, I’m constantly testing various methodologies which add incremental increases to their conversion rate.
During a recent promotion with one store owner we were able to achieve sustained conversion rates of a whopping […]

Posted in Marketing Strategies, Promotion Central No Comments »

Quick reminder here. Today is Cyber Monday.
Many people will be doing their holiday shopping online today. Be sure to take advantage of it!
If you followed my previous post titled Cyber Monday Marketing Ideas for 2007, then you had better be following up with an email this morning to your customer base.
If you did not follow […]

Posted in Promotion Central, E-Commerce Optimization No Comments »

We all know the day after Thanksgiving - dubbed Black Friday, is considered one of the busiest shopping days of the year. It marks the beginning of the Christmas shopping season in the United States.
Well, back in 2005, Shop.org coined the phrase Cyber Monday as the first Monday following Thanksgiving.
Since that time online retailers have […]

Posted in Promotion Central, Zen Cart Marketing, E-Commerce Optimization 2 Comments »

Not a long post here, more a reminder than anything.
It’s November 1st, and if you haven’t already started promoting items for the upcoming holidays, you better start now.
Go to almost any store, and you’ll see holiday display starting to poke their heads up (I’ve already seen a number of them for the past few […]

Posted in Promotion Central No Comments »

As many of you already know, I constantly reinforce testing being the key to much success.
Recently, I tested out several shipping methods between a number of client sites. The objective was to find out which promotion had the best impact on sales.
The benefit of my testing it across multiple sites was that I got a […]

Posted in Promotion Central, Zen Cart Marketing, E-Commerce Optimization 2 Comments »