For e-commerce businesses, consumers are the lifeblood of your online success.
Treat them well, and you’ll be rewarded. Treat them bad, you’ll feel it in your pocketbook.
Here are 14 important things you need to know about online consumers.

They make initial decisions in 8 seconds or less
They want things presented in a simple manner (following the […]

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During the recent holiday shopping season I noticed many stores using terms that contradicted their intended purpose (to increase sales).
As I continued to come across these, it reminded me of a book I read years ago that said words are grouped words into two categories. Those which “Lose Money” and those words which “Make Money”.
Since […]

Posted in E-Commerce Optimization 5 Comments »

A big part of increasing conversion on an e-commerce site involves building trust and credibility with your customers.
After all, would you provide your personal information to a site that did not appear to be secure or which made you question its credibility? I didn’t think so.
Having said that, just how important is site security to […]

Posted in E-Commerce Optimization 3 Comments »

Google just issued a warning along with extensive “educational” information on the rights they reserve for sites selling links to increase Page Rank.
In taking their stance, they clearly state that they will uphold the quality guidelines set forth in their webmaster guidelines. Any site caught selling links to increase Page Rank will be dealt with […]

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Quick reminder here. Today is Cyber Monday.
Many people will be doing their holiday shopping online today. Be sure to take advantage of it!
If you followed my previous post titled Cyber Monday Marketing Ideas for 2007, then you had better be following up with an email this morning to your customer base.
If you did not follow […]

Posted in Promotion Central, E-Commerce Optimization No Comments »