If you offer PayPal as your only payment option, or use PayPal’s Website Payment’s Pro to accept credit cards from customers, then try this.
With proper wording, and a little creativity, you can turn the standard “Pay Using PayPal …” notice (which can be seen as a barrier to purchase) into a more buyer friendly type [...]

Posted in E-Commerce Optimization 1 Comment »

In its simplest form, a dam can be seen a structural system that controls water.
It can stop water completely, or it can be opened up to allow water to flow through in a controlled manner.
Although simple in nature, the dam is made up of many different complex systems. All systems work together as a single [...]

Posted in E-Commerce Optimization, Zen Cart Marketing No Comments »

We all know the day after Thanksgiving - dubbed Black Friday, is considered one of the busiest shopping days of the year. It marks the beginning of the Christmas shopping season in the United States.
Well, back in 2005, Shop.org coined the phrase Cyber Monday as the first Monday following Thanksgiving.
Since that time online retailers have [...]

Posted in E-Commerce Optimization, Promotion Central, Zen Cart Marketing 2 Comments »

Just a quick post here to update all the readers and newcomers to this blog (thanks and welcome to you all.)
Today I decided to change the title of the blog from “Zen Cart Optimization and Marketing” to “E-Commerce Optimization and Marketing” for obvious reasons.
As many of you have already discovered, the information I post in [...]

Posted in E-Commerce Optimization, Zen Cart Optimization No Comments »

As many of you already know, I constantly reinforce testing being the key to much success.
Recently, I tested out several shipping methods between a number of client sites. The objective was to find out which promotion had the best impact on sales.
The benefit of my testing it across multiple sites was that I got a [...]

Posted in E-Commerce Optimization, Promotion Central, Zen Cart Marketing 2 Comments »