A new category was added to the site recently.
It’s fittingly called “Promotion Central”.
Use it as a type of “reminder” system for when you may want to consider running promotions at your store (if you already do not have a set schedule). The posts will usually be short, and will simply be ideas and reminders of [...]

Posted in E-Commerce Optimization, Zen Cart Marketing No Comments »

Quick alert post here to help you generate some additional sales from your store over the next 3 days.
One way to increase sales is to take advantage of what is going on around you. If you haven’t already figured it out, this weekend, for many, is Labor Day weekend. Are you running a sale? Do [...]

Posted in E-Commerce Optimization, Promotion Central, Zen Cart Marketing No Comments »

Over the past few weeks, the Google Analytics Demystified series has shown us what a properly installed and well configured tracking system can do for our sales.
The knowledge you gain from complete and thorough statistics can put money in your pocket — literally.
When the proper elements are tracked and read, you’ll learn how your customers [...]

Posted in E-Commerce Optimization, Zen Cart Google Analytics 14 Comments »

In Part 4 of this series, Google Analytics Demystified: Part 4 - Conversion Tracking I explained briefly what conversion tracking was, how it could help you, how to install it, and provided an updated release of a new Simple Google Analytics Zen Cart contribution to which I added Conversion Tracking.
In Part 5 of this series [...]

Posted in E-Commerce Optimization, Zen Cart Google Analytics 4 Comments »

“A full 70 pages revealing information on how to interpret your Google Analytics data to help increase the conversion of your website.

This workbook teaches you how to properly combine Google Analytics, Goals, Funnels, E-Commerce Tracking, and Google AdWords to drive more qualified traffic to your website and increase sales.

Installation tips, shortcuts, screenshot illustrations, helpful hints, [...]

Posted in E-Commerce Optimization, Zen Cart Contributions, Zen Cart Google Analytics, Zen Cart Marketing 2 Comments »