In its simplest form, a dam can be seen a structural system that controls water.
It can stop water completely, or it can be opened up to allow water to flow through in a controlled manner.
Although simple in nature, the dam is made up of many different complex systems. All systems work together as a single […]

Posted in Zen Cart Marketing, E-Commerce Optimization No Comments »

We all know the day after Thanksgiving - dubbed Black Friday, is considered one of the busiest shopping days of the year. It marks the beginning of the Christmas shopping season in the United States.
Well, back in 2005, Shop.org coined the phrase Cyber Monday as the first Monday following Thanksgiving.
Since that time online retailers have […]

Posted in Promotion Central, Zen Cart Marketing, E-Commerce Optimization 2 Comments »

As many of you already know, I constantly reinforce testing being the key to much success.
Recently, I tested out several shipping methods between a number of client sites. The objective was to find out which promotion had the best impact on sales.
The benefit of my testing it across multiple sites was that I got a […]

Posted in Promotion Central, Zen Cart Marketing, E-Commerce Optimization 2 Comments »

Includes all template files neededto implement the most important 20 waysJust $24.95

Since the release of the book 20 Surefire Ways to Increase Sales Using Zen Cart, I have had hundreds of requests from readers asking me to implement the template changes featured within the 20 Ways on their site.
As a result, I have created the […]

Posted in Zen Cart Optimization, Zen Cart Templates, Zen Cart Marketing 38 Comments »

Busy research weekend here.
In my reading, I came across an instructional post at the AWeber blog that I found very helpful. And since I have talked about both Google Analytics and AWeber as tools that you can use to increase sales, I wanted to post a link to the entry for you to read.
By […]

Posted in Zen Cart Google Analytics, Zen Cart Marketing No Comments »