In my article titled “Do You Answer Your Customers Questions Before They Ask Them?“, I talked about why it is important to answer your customers questions — before they ask them.
I talked about a number of best practices concepts but never when into detail on “what” exactly those best practices were.
I listed general items that [...]

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Do you ever notice that you have very little sales from your web store, but always seem to be answering questions from your customers asking you “how they can buy”, or asking questions about your store policies, or maybe it’s a question about a single product?
Your answer is probably “No, I don’t?”
Do you know why [...]

Posted in E-Commerce Optimization, Zen Cart Marketing 2 Comments »

With all these acronyms like RSS, XML and terms like “syndication feeds” floating around the Internet, it can become confusing to say the least understanding what each actually means and more importantly how you can use them to benefit yourself and stay up-up-date on the latest content posted to this site.
I’ll go into a few [...]

Posted in E-Commerce Optimization, Video Tutorials, Zen Cart Marketing 3 Comments »

Ya know, It’s hard to comprehend I know, but would you believe people still talk in “Hits”? Recently I read the following from an e-commerce store owner (and this seems to be a common “theme” among may other online store owners as well):
I have a site that is getting hits but no sales. Visitors [...]

Posted in E-Commerce Optimization, Zen Cart Marketing, Zen Cart Optimization No Comments »

Ok, as many of you know through my posts at the Zen Cart Forums as well as from reading my site here, I talk a lot about how to implement various strategies that combined can increase sales for you.
It Hit Me Square in the Head
It hit me square in the head that I should show [...]

Posted in Zen Cart Marketing, Zen Cart Optimization 6 Comments »