Ya know, It’s hard to comprehend I know, but would you believe people still talk in “Hits”? Recently I read the following from an e-commerce store owner (and this seems to be a common “theme” among may other online store owners as well):
I have a site that is getting hits but no sales. Visitors [...]

Posted in E-Commerce Optimization, Zen Cart Marketing, Zen Cart Optimization No Comments »

Ok, as many of you know through my posts at the Zen Cart Forums as well as from reading my site here, I talk a lot about how to implement various strategies that combined can increase sales for you.
It Hit Me Square in the Head
It hit me square in the head that I should show [...]

Posted in Zen Cart Marketing, Zen Cart Optimization 6 Comments »

Recently in the forums I answered a question that reminded me of a situation I was quite a while back. An avid Zen Cart follower had a question on how to use the attributes quantity discount option within Zen Cart.
The question was as follows:
“Can someone please tell me plain and simple, how do you use [...]

Posted in E-Commerce Optimization, Zen Cart Optimization, Zen Cart Templates 2 Comments »

When offering PayPal as your ONLY form of payment, don’t just list the “PayPal” logo as your “preferred payment method”. Instead, providing you have either a PayPal Business account or PayPal Premier account, list out all the icons of the credit cards you accept in addition to the PayPal logo. Believe it or not, many [...]

Posted in E-Commerce Optimization, Zen Cart Marketing, Zen Cart Optimization 2 Comments »

Although it seems “easy enough”, I notice that many sites I come across using Zen do not offer “alternative” online payment methods.
PayPal has come a long way, and with tens of millions of users, there is no reason even the largest company shouldn’t offer it as an alternative payment method.
Did you know that simply adding [...]

Posted in Zen Cart Marketing, Zen Cart Optimization No Comments »