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eCommerce Food for Thought

by Eric Leuenberger Leave a Comment

As more and more retailers feel the effects of this difficult economy, there is a ray of hope that radiates to those utilizing the internet for a source of sales (often called etailers).

Keep in mind that operating a store on the internet can have its tough times as well — after all, operating a successful business online is not a whole lot different in principle than offline. It’s the implementation and approach that distinguish the two.

Having said that I recently received a catalog in the mail which had he following quotation printed on the front:

“E-Retailing remains a bright spot in a dark economy but only web sites that improve performance will continue to shine.”

I read it and thought ya know, that’s what I have been saying all along and it couldn’t be more true.

I have encountered or worked with many etailers that are very successful online — even now. The key factor that differentiates the successful ecommerce businesses from those that are struggling is that those who are not only surviving, but thriving, are making sure they continually focus on improving the performance of their website. It’s an ongoing process that involves continual investment, patience, and analysis.

If you are one of those ecommerce store owners that is scratching your head wondering why you are having such a hard time generating sales, ask yourself what amount of real continual investment and analysis is being put into the business. How much patience do you have? Are you expecting noticeable sales increases overnight?

Remember, you only get out of something what you put into it. Put half in, get half out. Start a process and don’t finish, the business won’t finish. It’s that simple.

I often here store owners say they start a process to build their business and then 3 months into it wonder why it’s not “working”. The mistake they are making here is that they are looking at the end goal as the measurement factor for determining success. In fact, although the end goal is what is sought, the path along the way should be measured by small incremental improvements which all move the business closer to that end goal — not measured by the end goal itself.

“It’s not about how fast you get there, it’s about getting there at all.”

Sustainable business is not built overnight. It takes careful planning, implementation, dedication, and most importantly time. Rome wasn’t built in a day — your ecommerce business is no different.

Filed Under: Uncategorized Tagged With: etailing, successful ecommerce, time to real profits, website performance

Top 100 Retail Websites of 2009

by Eric Leuenberger 17 Comments

We can all learn a lot from what those around us are doing. One thing I tell the clients I work with is if you can’t lead, then follow a leader. Often (not always) you can learn a few tricks by looking at some of the “big guys”.

The list of top 100 retail websites for 2009 was released by Internet Retailer and it includes a variety of sites across numerous industries. I’ve listed the top 100 and the industries they are each in so you have a resource you can come back to and look at from time to time. There should be something in here for just about everybody.

Here’s the list of the top 100 in order of industry from A-Z.

Apparel & Accessories

American Apparel
American Eagle
Antrhopologie
Athleta
Avelle
Bluefly
Cusp
Design by Humans
Eddie Bauer
Gap
Karmaloop
Lands’ End
Levi’s
Martin and Osa
NikeID
Nine West
Shoe Line
Roxy
Under Armour
Under Gear
Vans
Wet Seal
Zappos

Books / Film / Music

Blockbuster
Borders
Chapters Indigo
iTunes
Pop Cuts
Scholastic

Computers / Electronics

Best Buy
Cable Organizer
CDW
Crutchfield
Garmin
Ritz Camera

Flowers / Gifts / Jewelry

BlueNile
Delight
Gold Speed
jtv Watches
Organic Bouquet
Think Geek

Food / Drug

Avon
CVS
Dunkin’ Donuts
Estee Lauder
Fragrance Net
Godiva
Gourmet
King Arthur Flour
M&M’s
Scentiments
Stila
ULTA
Walgreens

Housewares / Home Furnishings

CSN Stores
Land of Nod
Max Furniture
Smith and Noble

Mass Merchants / Department Stores

Amazon.com
Buy.com
ElderLuxe
Meijer
Overstock.com
QVC
Sky Mall
Walmart

Specialty / Non-Apparel

Action Envelope
Beckett
Diapers
Doctors Foster and Smith
eBags
Expressionery
Eye Buy Direct
Fat Brain Toys
Fathead
Faucet
Gaiam
Gardener’s
Lion Brand Yarn
MoMA Store
Music Notes
Muttropolis
Novica
Oakley
Organize
Dog.com (Pets United)
SamAsh
Staples
Sweetwater
Timbuk2
Tool King
VistaPrint
Zazzle

Sporting Goods

Gander MTN.
Journeys
Nascar Superstore
Orvis
Running Warehouse
Skis
The North Face

So the next time you are stuck trying to figure out how to approach your website marketing strategy take a look at each of these. This list should stir your ideas and get you moving in the right direction … even if that means asking the right questions or getting the right help in place to implement.

Remember though, plan carefully, choose your course wisely, and always test before saying “it works”. What is good for one industry may not work in another.

PRWeb – Get your news to consumers, journalists and bloggers. Get seen on Yahoo! News and Topix. Drive traffic to your website.

To your success.

Filed Under: Featured, Uncategorized Tagged With: best ecommerce website examples, best ecommerce websites, best retail websites, top retail websites

Exciting and Upcoming New Year News

by Eric Leuenberger Leave a Comment

Happy New Year!

I’ve been working on a number of things for the coming year and that has kept me very busy over the past month. A sneak peak at what is around the corner:

  1. A completely new site redesign is nearing completion (some of you may have seen bits and pieces of it as I test the layout.)
  2. The completion and launch of my brand new members only site which will provide tools, resources, insider secrets, and information to store owners . Think of it as your blueprint or road map to success. If you want to be notified when I launch the membership site you can fill out the short form below.

My exclusive members only site provides a complete blueprint to success. You’ll be taken through the same proven process I use to assist my clients at building highly profitableand sustainable ecommerce businesses. You’ll also get unlimited access to the same breakthrough tools, resources, and insider information I use to grow sales and take ecommerce stores to the next level.

You can’t go wrong with this system. If you have the drive and desire to build your ecommerce business, this proven system is exactly what you’ve been looking for.

I’ve taken the same process I use to personally coach clients toward success and turned it into a powerful self serve do-it-yourself system that takes you by the hand and shows you step-by-step how to win when selling online.

To be notified when I launch the new site simply fill out the form below. Your privacy is respected and you’ll only be contacted with regard to the site launch. There is nothing on the internet like this system and you’ll want to be a part of it if you are serious about making money from your online ecommerce business.

Fill out the form below to get on the list. Don’t wait, do it now!









Get Notified When my Exclusive
ECommerce Members Only Site
is Launched

Name:
Email:
 
 

Privacy Guaranteed. 100% Spam Free.


Filed Under: Uncategorized Tagged With: ecommerce coach, ecommerce coaching

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