Just a quick post here to update all the readers and newcomers to this blog (thanks and welcome to you all.)
Today I decided to change the title of the blog from “Zen Cart Optimization and Marketing” to “E-Commerce Optimization and Marketing” for obvious reasons.
As many of you have already discovered, the information I post in this blog works for and applies to anyone running an e-commerce website, no matter what platform you have chosen.
I just happen to have chosen Zen Cart as my preferred open source shopping cart platform for the subject of most of my examples because of its robust and stable back-end, and because I have been an avid user of that system for many years now.
Having said that, if you are thinking of starting an e-commerce website, and are looking for an open source solution that has all the features to succeed, as well as an active developer community, then you should really consider Zen Cart.
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