I got a question from a reader here recently and after posting a comment back on it, decided that a full post would be best for everyone. Comments can get buried at times and this topic is worth taking note of.
The question involved the use of Google Analytics Funnel tracking and went something like this.

Is […]

Posted in Website Analytics, Zen Cart Google Analytics, E-Commerce Optimization 1 Comment »

If I told you that you could perform 5 easy steps that would allow you to read the mind of your website visitors you would want to hear them wouldn’t you?
Well guess what. I have a secret that is right under your nose and enables you to do just that using Google Analytics.
Google added a […]

Posted in Website Analytics, Zen Cart Google Analytics 3 Comments »

Busy research weekend here.
In my reading, I came across an instructional post at the AWeber blog that I found very helpful. And since I have talked about both Google Analytics and AWeber as tools that you can use to increase sales, I wanted to post a link to the entry for you to read.
By […]

Posted in Zen Cart Google Analytics, Zen Cart Marketing No Comments »

Over the past few weeks, the Google Analytics Demystified series has shown us what a properly installed and well configured tracking system can do for our sales.
The knowledge you gain from complete and thorough statistics can put money in your pocket — literally.
When the proper elements are tracked and read, you’ll learn how your customers […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 12 Comments »

In Part 4 of this series, Google Analytics Demystified: Part 4 - Conversion Tracking I explained briefly what conversion tracking was, how it could help you, how to install it, and provided an updated release of a new Simple Google Analytics Zen Cart contribution to which I added Conversion Tracking.
In Part 5 of this series […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 2 Comments »