“A full 70 pages revealing information on how to interpret your Google Analytics data to help increase the conversion of your website.

This workbook teaches you how to properly combine Google Analytics, Goals, Funnels, E-Commerce Tracking, and Google AdWords to drive more qualified traffic to your website and increase sales.

Installation tips, shortcuts, screenshot illustrations, helpful hints, […]

Posted in Zen Cart Google Analytics, Zen Cart Contributions, Zen Cart Marketing, E-Commerce Optimization No Comments »

In Part 3 of this series, Google Analytics Demystified: Part 3 - E-Commerce Tracking I talked about what e-commerce tracking was and provided some helpful insight on how to install it, how to enable it from within your Google Account, and offered some tips for troubleshooting when it seems e-commerce tracking is not recording any […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 4 Comments »

In Part 2 of this series, Google Analytics Demystified: Part 2 - “Vanilla” Google Analytics I talked about what I call “Vanilla” Google Analytics and provided some helpful insight on how to install it, how to check the status of it, and offered some tips for troubleshooting when it seems Google does not recognize your […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 15 Comments »

In Part 1 of this series, I summed up the various components that make up Google Analytics. In Part 2 here, I will go into what makes up the foundation for Google Analytics. I like to call it “Vanilla” Google Analytics.
“Vanilla” Google Analytics Tracking
The “typical form” of a Google Analytics install is what I like […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 5 Comments »

There seems to be so much confusion with understanding Google Analytics that I thought it would be appropriate to devote a special series to it.
Once I uncover the mystery surrounding its power, you’ll forever wonder how you lived without it.
Throughout the series, I’ll reveal the proper way to install Google Analytics and explain what it […]

Posted in Zen Cart Google Analytics, E-Commerce Optimization 8 Comments »