There are many reasons why you should remain consistent with your naming conventions on the Internet, especially when it comes to your domain name.
One reason is for the dreaded “duplicate content” hit you might take with a site that is indexed with both the “www” and the “non-www” form of the domain name. Another, and [...]

Posted in E-Commerce Optimization, Zen Cart Google Analytics, Zen Cart Optimization 13 Comments »

Ok, so I’ve seen it a number of times now in the forums, and I thought I’d put the issue to rest regarding the infamous Google Analytics “Waiting for Data” message going on seemingly forever.
First let me say that is is not the “Simple Google Analytics” contribution’s fault (found in the Zen Cart downloads section).
If [...]

Posted in Zen Cart Google Analytics 1 Comment »

Recently I was in the forums answering questions and was asked about an “obscure” feature (yet a VERY important one) provided with Google Analytics. It is the “Goal Tracking” feature. The Zen Cart user asked “What is ‘Goal Tracking’ and what is it used for?”. The question went something like this to be exact:
I use [...]

Posted in E-Commerce Optimization, Zen Cart Google Analytics, Zen Cart Marketing, Zen Cart Optimization No Comments »