Ecommerce Optimization & Marketing

Local Marketing With Google Adwords Express

Eric Leuenberger — Tue, 28 Feb 2012 15:16:32 +0000

In 2011 Google launched what they called AdWords Express dubbing it ‘the easiest way to advertise on Google.’ In this article I’ll cover some pros and cons of the service as well as clear up a few informational elements surrounding this new advertising channel and how it differs from traditional Google AdWords. First understand that [...]

Local Marketing With Google Adwords Express is an article taken from: Ecommerce Optimization & Marketing protected under copyright law. Reproduction in any form without consent is strictly prohibited. If you want to find out how to increase your website conversion, increase sales, and win more customers you should visit the original Ecommerce Optimization site.

Mobile Marketing Trends

Eric Leuenberger — Tue, 20 Dec 2011 20:56:03 +0000

Like the TV before it and the computer after that, at one point it may have been hard to imagine much less believe that mobile devices would be a regular part of daily life for the majority of the population. On a planet with approximately 7 billion people, 2011 saw an astonishing 5.3 billion mobile [...]

Mobile Marketing Trends is an article taken from: Ecommerce Optimization & Marketing protected under copyright law. Reproduction in any form without consent is strictly prohibited. If you want to find out how to increase your website conversion, increase sales, and win more customers you should visit the original Ecommerce Optimization site.

ABCs of Ecommerce Success – Part 2

Eric Leuenberger — Mon, 31 Oct 2011 14:46:44 +0000

In part one of The ABCs of Ecommerce Success I outlined some important thinking which I consider makes up some very basic foundational elements of a successful ecommerce business. I talked about how many stores adopt a ‘traffic’, ‘product’, ‘website’ (TPW) mentality and how falling into this trap can often end up hurting your business [...]

ABCs of Ecommerce Success – Part 2 is an article taken from: Ecommerce Optimization & Marketing protected under copyright law. Reproduction in any form without consent is strictly prohibited. If you want to find out how to increase your website conversion, increase sales, and win more customers you should visit the original Ecommerce Optimization site.