Ecommerce Optimization & Marketing

Last Chance for 50% off Ecommerce Amplifier

Just a reminder here. Today is the last chance you have to get 50% off your first month as a member of my exclusive online coaching program Ecommerce Amplifier. If you’re still on the fence thinking about it, now would be a good time to take advantage of my proven system. Remember, this is a month [...]

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How to use Google Analytics to Track Your First Time and Return Visit Buyers

More on advanced reporting with Google Analytics here. Because your website is only as good as your ability to convert visitors into buyers, the following two advanced segment reports in Google Analytics will help you capture your first time visitor/buyers into repeat visitor/buyers. Follow the selections on the screen shots to set up your own site-specific [...]

Ecommerce Amplifier Coupon Code Issue

Just a quick note here. Anyone that tried to join my online coaching program Ecommerce Amplifier yesterday with the 50% off coupon code may have got a message saying “the coupon cannot be used yet.” This was a temporary issue and has now been resolved. If you tried to register during that time you can try [...]

50% Off Ecommerce Amplifier. Limited Time Only

Ok, I’m looking for the next set of store owners who want to be part of Ecommerce Amplifier. The current group is working their way through the system having great success and now it’s time to add to the mix. For a limited time only you can get 50% off your first month in my [...]

Best Offers: 20 Ways to Increase Sales Using Zen Cart Free ebook revealing proven ecommerce strategies that always increase sales.

Increasing Conversion vs. Increasing Sales

I’m a big “conversion” person as many of you already know. I like conversion increases and I am always seeking higher conversion levels, even tenths of a point at a time (it all builds up.) Having said that, I thought it was important to point out one thing I tell store owners. I bring this up because [...]

Create a Facebook Fan Page URL in 2 Minutes or Less

If you’ve created a Facebook Fan Page, but cannot (or did not) figure out how to create a vanity URL to go with it, I’m happy to tell you that you can make that change really quickly. To change your Facebook Fan Page URL, go to http://www.facebook.com/username/ Using the drop down box, select the Fan Page you’d [...]

How to Track Your Social Media ROI in Google Analytics

E-Commerce retailers using Google Analytics to track their metrics can now also track their social media ROI as well. I’m going to explain how in five easy steps. Step 1. Locate and select Advanced Segments from the lower left sidebar in your Google Analytics Dashboard. Step 2. Once in the Advanced Segment screen, select Create a new [...]

Best Offers: 20 Ways to Increase Sales Using Zen Cart Free ebook revealing proven ecommerce strategies that always increase sales.

How to Track MSN Paid Search in Google Analytics

In my last article I introduced you to Google’s URL Builder and showed you how to track Yahoo paid search data from within Google Analytics. You should go back and read that article to understand what we are trying to do in this one (there is no need to repeat the entire thing here again.) In [...]

Best Offers: 20 Ways to Increase Sales Using Zen Cart Free ebook revealing proven ecommerce strategies that always increase sales.

What Ecommerce Store Owners Can Learn From Toyota

Unless you have been hiding under a rock or living in a cave recently you’re well aware of the issues big auto maker Toyota faced with recalling cars due to faulty accelerator pedals. Watching this unfold I found three important things that ecommerce store owners can learn from it. Toyota has put in place a method to [...]

Facebook App Allows Fan Page Admins to Create User E-newsletters

File this one under cool things to try in 2010: Facebook Fan Page administrators can now let their fans create personalized e-newsletters including content from the fan page. Fb-funded NutshellMail, which operates a web based service that culls social media applications, recently introduced the new feature to its web service. The NutshellMail Facebook application allows you, as [...]

Best Offers: 20 Ways to Increase Sales Using Zen Cart Free ebook revealing proven ecommerce strategies that always increase sales.