How to Track Your Social Media ROI in Google Analytics

Erin — Thu, 11 Feb 2010 14:53:06 +0000

E-Commerce retailers using Google Analytics to track their metrics can now also track their social media ROI as well. I’m going to explain how in five easy steps. Step 1. Locate and select Advanced Segments from the lower left sidebar in your Google Analytics Dashboard. Step 2. Once in the Advanced Segment screen, select Create [...]

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How to Track Your Social Media ROI in Google Analytics