Social media and e-mail, for all of their popularity, can only offer so much reach to potential customers. You can have the perfect sale at the perfect time using the most pristine analytics possible but lose conversion because your message got lost along the way.
How can you be sure your message will get in front of as many eyes as possible?
- Consider using some of the most popular retweetable and repeatable words on Twitter and Facebook.
- Avoid words that will land your message in a customer’s spam filter
The 20 Most ReTweetable Words & Phrases (according to DanZarrella.com) are:
|how to||top||blog post|
|check out||new blog post|
According to spam filter experts, there are at least* 55 words or phrases you want to avoid in your e-mails include:
|#1||Accept credit cards||Affordable|
|All natural||Apply online||Bargain|
|Best price||Billing address||Buy direct|
|Click /Click Here / Click Below||Click to remove||Congratulations|
|Cost / No cost||Do it today||Extra income|
|For free||Form||Free and FREE|
|Free leads||Free membership||Free offer|
|Free preview||Full refund||Get it now|
|Name brand||Never||No Hidden Costs|
|One time / one-time||Opportunity||Order / Order Now|
|Order today/ Order status||Orders shipped by priority mail||Performance|
|Please read||Price||Risk free|
|Sales||Satisfaction guaranteed||Save $|
|Save up to||Special promotion||Urgent|
You may obviously need to use some of the words above in your next e-mail, however, be sure to use the word(s) sparingly and never put a word like Free or Now in all capital letters. Increased frequency or repeated use of these words can highly increase your chances of an email landing in the spam folder.
Many third party email systems like Constant Contact, iContact, and AWeber automatically pre-check your email for you against a spam database and then give it a “spam rating”. The rating is supposed to help you gauge how your email stacks up against other spam and thus provide an idea of whether it will be caught in spam filters or not. I highly recommend one of these types of services if you are not already utilizing a third party system.
*This list was adapted from http://www.marketingforsuccess.com/wordstoavoid.html. For a list of 250 words and phrases to avoid, take a look at Words and Phrases that Trigger Some Spam Filters at http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
With all of the information available about how to make your site appear at the top of a search engine results page, one could assume that as an e-commerce site, you’re pulling out all of the stops to make that happen.
What if you’re doing everything and you’re still not on top? Consider what you’re doing with your social media campaigns.
By now, you should know that the two biggest things you can do with your site to help optimize your site are:
- Make sure you are using the correct keywords and phrases.
- Make sure you are linking to your current content.
Linking to your current content is the perfect entry point for social media.
Consider the upcoming holiday season.
Let’s assume you’re on Twitter and Facebook. Are you posting at least a few times a week to invite people to your site to check out your products or services? Are you online asking questions of your readers or followers? Are you asking them to take action?
Consider hosting holiday specials on your site. Use your Facebook fans and Twitter followers to get the word out about the specials and any contests you may have coming up.
The more you entice potential customers to come to your site, the more inbound traffic you’ll receive. This, in turn, results in higher search engine rank.
I’ve mentioned 1800-Flowers.com before as a best practices site, but other sites that have grabbed the social media ball and have run with it include Lands’ End, Ulta (cosmetics), and Old Navy.
With a simple flick of the wrist and a few key strokes, these brands are reaching out to customers as one of the most pivotal times of the buying year.
Shouldn’t you be doing the same?