Just a quick post here to update all the readers and newcomers to this blog (thanks and welcome to you all.)
Today I decided to change the title of the blog from “Zen Cart Optimization and Marketing” to “E-Commerce Optimization and Marketing” for obvious reasons.
As many of you have already discovered, the information I post in […]

Posted in Zen Cart Optimization, E-Commerce Optimization No Comments »

Includes all template files neededto implement the most important 20 waysJust $24.95

Since the release of the book 20 Surefire Ways to Increase Sales Using Zen Cart, I have had hundreds of requests from readers asking me to implement the template changes featured within the 20 Ways on their site.
As a result, I have created the […]

Posted in Zen Cart Optimization, Zen Cart Templates, Zen Cart Marketing 38 Comments »

There are many reasons why you should remain consistent with your naming conventions on the Internet, especially when it comes to your domain name.
One reason is for the dreaded “duplicate content” hit you might take with a site that is indexed with both the “www” and the “non-www” form of the domain name. Another, and […]

Posted in Zen Cart Google Analytics, Zen Cart Optimization, E-Commerce Optimization 12 Comments »

I found a question like this in the forums recently, and noticed there have been a number of people asking it. The question asked is “How do I change / customize the META tag description for my Zen Cart home page?
In case you aren’t aware of it, the “default” META description for the home page […]

Posted in Zen Cart Optimization 13 Comments »

Ya know, It’s hard to comprehend I know, but would you believe people still talk in “Hits”? Recently I read the following from an e-commerce store owner (and this seems to be a common “theme” among may other online store owners as well):
I have a site that is getting hits but no sales. Visitors […]

Posted in Zen Cart Optimization, Zen Cart Marketing, E-Commerce Optimization No Comments »